2. Logline
„Who will save Dina Foxx?“ is a new transmedia crime-thriller
which takes place on TV, online and in the real world.
A 50-minute TV movie ends suddenly with a cliffhanger. To
solve the crime, participants have to find the murderer in a
three-week interactive online game.
Montag, 20. Juni 2011
3. Timeline
Project runs 6 weeks
30th March 20th April 12th May
TV
Movie
50 minutes
Pre-TV Phase Interactive Online Thriller
3 weeks 3 weeks
Finale Plot
solving
Montag, 20. Juni 2011
4. Structure
Point &
Info
Click
App
Adventure
Main Main
Gaming TV Movie Gaming
Site Site Alternate
Reality
Game
Social Social
Media & Media &
Websites Websites
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5. Genre
Crime-thriller based on data protection, data misuse and data manipulation
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6. TV Movie
50-minute film aired on public German broadcaster ZDF
Film kicks off The plot thickens
with the arrest of with the murder
Dina Foxx of her ex-
boyfriend
Her activist alter Only the viewer /
ego Datagrrl is user can prove
introduced in the innocence of
flashback mode Dina Foxx
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7. Online Content
60 video clips (300 minutes material), 30 audio clips
Dina‘s past Secret information Exciting extra scenes
Leanback mode Missing story links Interactive storytelling
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8. Websites
20 fictive websites
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9. Social Media
30 social media profiles
Facebook profiles XING & LinkedIn profiles YouTube channels
Pictures on Flickr Forums Wiki
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10. Game Application
Info application and „point & click adventure“ detective game
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11. Alternate Reality Game
Interaction process in order to solve the murder
Live storytelling
Pool of participants/players
Common work User-generated
content
Collective intelligence
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12. Press Coverage
Large press coverage of the project
Lead stories
International attention
Critics
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13. Facts & Figures
Dina Foxx is considered as a big success in Germany
> 200.000 online video views > 1 million TV viewers
#6 of German Google terms search on > 1 million PIs on main game website
day after airing within 3 weeks
#3 of German Twitter hashtags on day In total 1.5 to 2 million people were
after airing reached
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