Michel Reilhac's keynote presentation at the first day conference of Power to the Pixel's Cross-Media Forum, 12 October 2010

1. THE GAMIFICATION OF LIFE

2. IS LIFE A GAME ?

3. Film
TV
Books
…

4. Film
TV
Books
…
Transmédia

5. Film
TV
Books
…
Transmédia STORY TELLING

6. Film
TV
Books
…
Transmédia STORY TELLINGGAME

7. Film
TV
Books
…
Transmédia STORY TELLINGGAME
EXPERIENCE DESIGN

8. WHAT IS A GAME ?
 FICTICIOUS : an escape
SEPARATE : limited time/space
REGULATED : a set of rules for a « pure world »
 UNPREDICTABLE OUTCOME
 FUN : pleasure/tension towards a goal
 FREE : play/leave
 NON PRODUCTIVE


9. 4 types of games

10. 4 types of games
COMPETITION

11. 4 types of games
COMPETITION
CHANCE

12. 4 types of games
COMPETITION
CHANCE
MIMICRY

13. 4 types of games
COMPETITION
CHANCE
MIMICRY
DIZZY

14. 4 types of games
COMPETITION
CHANCE
MIMICRY
DIZZY
66
≠ world
≠ self

15. 2 BEHAVIOURS
ACTING :
- Competition games
- Mimicry games
SURRENDERING :
- Chance games
- Dizzy games

16. 2 PLAY MODES
DISORDER
ORDER
Civilization process

17. GAMES CONTAMINATE REALITY…
NOW MORE THAN EVER

18. HOW ?

19. Gamification :
the process of using game thinking and
dynamics to engage audiences and solve
problems, revolutionizing the motivations
for real life and virtual activities.

20. AS IF becomes AS IS

21. Game mechanics have always been here :
1800’s : stuff (buy 10, get 1 free)
1930’s : cash incentives (redeemable stamps)
1980’s : loyalty systems (free miles)
2000’s : virtual rewards for status

22. STATUS : What we get for our non
productive time wasted on games.
(platinum cards, number of followers or
friends, highest level, best badge…)

23. 4 types of players
Achievers Socializers
Explorers Killers

24. 1% actors
9 % s u p p o r t e r s
9 0 % v i e w e r s
Same as in
transmedia storytelling

25. Gamification
Serious
Games
(game
designers,
storytellers)
Game
Layer
(marketing)

26. The 6 P’s
Product
Place
Price
Positionning
Promotion
Pleasure

27. Gamification = Funification ?
(the marketing approach)

28. Through « Funware » (the game layer)
- Rules
- Challenges
- Win conditions
- Rewards/achievments
- Leaderboards
- Levels
- Badges
- Point
- Embedded social networking
Pleasure…

29. The shopping experience

30. Serious games
combine
game dynamics
with real life situations
and storytelling
Education
Politics
Culture
Government
Health care
Financial services
Employee training
Work environment

31. WHY NOW ?

32. - Social networks
- Geolocalisation
Play

34. Game is more fun than reality

35. GAME
I live again and again
I want
I can
Try again
Unpredictable
Time turns
Fun
Positive
Optimistic
Freedom
Easy
…
REALITY
I die
I must
I can’t
Once
Predictable
Time passes
Serious
Negative
Pessimistic
Constraint
Difficult
…

36. Kids at
age 21
10 000 hours gaming
10 000 schooling
=

37. 10 000 hours = virtuoso/expert

38. « Gamers are
super empowered
hopeful individuals
believing
they can change
the virtual worlds
they play in. »
Jane McGonigal

39. Who you are online
Who you are

40. You need to trust people
to play with people

41. Online @ccess is :
e@sy,
che@p,
m@ssive,
vers@tile.

42. IS THIS GOOD ?

43. Serious gaming might change
the world…
- no longer isolated
- urgency
- need to have an impact
- new optimism
- new age of us

44. NEW FUN GAMES ?
SOLVING :
Equitable finance
World peace
Environmental clean-up
Green behaviour
Curing cancer, AIDS, TB…
Energy awareness
Racism
Religious intolerance
…

45. l
Through ARG’s
YOU
are the player
that becomes empowered

46. People are gHHd
I trust people, I play with people

47. Gamers
- have urgent optimism
- weave tight social fabric
- generate blissful productivity
- seek epic meaning

48. Multiple identities
Multiple fictions

49. Play is freedom

50. Starting a game
reboots democracy

51. Gamification gets rid of the
learning chore and makes
work fun

52. Greenification fuels gamification
- small does matter
- guilt feeling
- return to an original state
- produce a landscape
- solidarity (barnraising)
- transcend nationalism

53. IS THIS BAD ?

54. Is
gamification
an
infection ?

55. or manipulative ?
Are gamified services really fun ?

56. Does gaming compensate the
loss of real community ?

57. Gamification
promotes
DISORDER
only

58. Gamification
as a caricature
of
american cultural
utopia ?

59. Declining democratic values
have developped fun and
massive consumption into a
childising Sweet Monster

60. Reality blurs into fiction

61. « There is a fine line between
beeing a cultivated citizen and
being someone else’s crop »
A. J. Patrick Liszkiewicz

62. Life is a meta-game
and it is up to us
to write and play the rules.

63. Michel Reilhac
ARTE France Cinéma
Blog : http://michel-reilhac.blogs.arte.tv
Twitter : @michelreilhac
Mail : m-reilhac@artefrance.fr