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THE PIXEL LAB 2010: Gregor Pryor of Reed Smith - Digital Rights Issues for Cross-Media Properties

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power to the pixel
power to the pixel
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Digital rights issues for cross-media properties Prepared for Power to the Pixel Lab 2010 Gregor Pryor Partner Global Digital Media Team
Executive summary ,[object Object],[object Object],[object Object],[object Object]
About Reed Smith LLP ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
Cross-media realities ,[object Object],[object Object],[object Object],[object Object]
Cross-media realities ,[object Object]
Cross-media realities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cross-media realities ,[object Object]
Is cross-media really new? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object]
Cross-media strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cross-media strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cross-media strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cross-media strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cross-media strategies ,[object Object]
Cross-platform strategies ,[object Object]
Cross-platform strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cross-platform strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exploitation and distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exploitation and distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exploitation and distribution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exploitation and distribution ,[object Object],[object Object],[object Object],[object Object]
Exploitation and distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exploitation and distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exploitation and distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exploitation and distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exploitation and distribution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Legal hygiene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Legal hygiene Licensor Licensee Non-exclusive Exclusive Time-limited Perpetual No sub-licensing or assignment Can sub-license and assign Certain territories only Worldwide Limited by restricted act (reproduction plus broadcast or making available) All forms of exploitation restricted by copyright Restricted uses No restricted use Advance/royalty/revenue share Free/promotional/ancillary
Legal hygiene ,[object Object],[object Object],[object Object]
Legal hygiene ,[object Object],[object Object],[object Object],[object Object]
Legal hygiene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Legal hygiene ,[object Object],Licensor Licensee Are specific and limited media uses necessary? Why do they need general, broad media definitions? Is there are convergence risk? If so, short term licence? Will a longer term or options to continue prejudice my product? Will a detailed platform specification help? Will a broad platform specification cause problems?
Legal hygiene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Legal hygiene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Legal hygiene ,[object Object],[object Object],[object Object],[object Object]
Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]

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THE PIXEL LAB 2010: Gregor Pryor of Reed Smith - Digital Rights Issues for Cross-Media Properties

  • 1. Digital rights issues for cross-media properties Prepared for Power to the Pixel Lab 2010 Gregor Pryor Partner Global Digital Media Team
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  • 30. Legal hygiene Licensor Licensee Non-exclusive Exclusive Time-limited Perpetual No sub-licensing or assignment Can sub-license and assign Certain territories only Worldwide Limited by restricted act (reproduction plus broadcast or making available) All forms of exploitation restricted by copyright Restricted uses No restricted use Advance/royalty/revenue share Free/promotional/ancillary
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