Case Study: The Spiral - Peter de Maegd, Producer, The Spiral
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Case Study: The Spiral - Peter de Maegd, Producer, The Spiral
- 1. The Spiral
- 2. 3 years ago: Power to the Pixel
- 3. 2 years ago: Pixel Pitch & Market
- 4. 1 years ago: Warehouse & shoot QuickTime™ and a H.264 decompressor are needed to see this picture.
- 5. September 2nd - First broadcast
- 6. QuickTime™ and a decompressor are needed to see this picture.
- 7. The Spiral case study 1. Introduction 2. Context 3. Story Architecture 4. The End
- 8. Digital Revolution 2006 2011
- 9. ‘New’ vrs ‘Old’ media
- 10. Mass Media Personal Media Yochai Benkler, The Wealth of the Network
- 11. Cost of production, distribution & copy Mass Media Personal Media = = HIGH NEAR ZERO Michael Gubbins, Digital Revolution: The Active Audience
- 12. Two powers meet Confrontation or... ...something else?
- 14. Active Storyteller Audience
- 15. Passive Active Audience Audience Storyteller
- 16. Passive Active Audience Audience Storyteller
- 17. Storyteller + Conversation = Storyworld
- 18. Story Architecture Live Action Living Role Play Drama +30 ambassadors Level 3 .eu Participation ral Level 2 s pi Pyramid the Level 1 TV SERIES Stand alone 5 x 50 min TV drama series + millions passive audience
- 19. How to put a theoretical model into practice? What if this were real? TV SERIES
- 20. September 2nd - Heist & Launch
- 21. What if this .eu were real? ral s pi the TV SERIES
- 22. DIY-introduction movie made by main characters IN STORY QuickTime™ and a H.264 decompressor are needed to see this picture.
- 23. u.e ral s pi t he QuickTime™ and a H.264 decompressor are needed to see this picture. mapgame TV SERIES
- 24. 92.433 TOP 51. Penguin toss: 2. Canabalt: 3. SinCar: 80.300 4. Cont 1. Penguin toss: 2. Canabalt: 3. SinCar: 45.340 4. Continuity: 43.712 23.411 times played u.e ral s pi online challenges t he mapgame TV SERIES
- 25. User Generated u CAT Content creative challenges .e ral indoor s pi online challenges t he agency mapgame TV SERIES
- 26. labyrinth vrs eco-system creative challenges 19.752 uploads outdoor u creative challenges .e ral indoor s pi online challenges t he mapgame TV SERIES
- 28. upload UGC: Broadcast: 29/08 09/09 QuickTime™ and a H.264 decompressor are needed to see this picture.
- 30. QuickTime™ and a H.264 decompressor are needed to see this picture.
- 32. Europol investigates Warehouse community QuickTime™ and a decompressor are needed to see this picture.
- 34. Living Drama creative challenges outdoor u creative challenges .e ral indoor s pi online challenges t he mapgame TV SERIES
- 35. IN STORY ...as if it were real
- 36. OUT OF STORY IN STORY conversation vrs OUT OF STORY conversation
- 37. 5,82% audience activation note: Facebook 3.3k 36 ambassadors Living Drama 433 Warehouse 19.752 uploads Level 3 .eu 16.922 profiles Participation ral Level 2 s pi Pyramid 142.704 unique visitors the Level 1 1.274.305 searches TV SERIES 2.552.599
- 38. Community growth 7.415 26.063 142.704 Warehouse comminity thespiral.eu The Spiral TV series Av. Visit Duration: 06:01 Bounce rate: 43,64% Heist End Event
- 39. active audience Scripted Drama Game & Community Start: End: 6 stolen paintings return the paintings & justice passive audience
- 40. September 28th, 9pm - End Event QuickTime™ and a H.264 decompressor are needed to see this picture.
- 41. scene from last episode QuickTime™ and a H.264 decompressor are needed to see this picture.
- 42. End Event September 28th, 9pm DIY
- 43. September 30th, 9pm - broadcast final episode
- 44. QuickTime™ and a H.264 decompressor are needed to see this picture.
- 45. “Practice is higher than theoretical knowledge” V.I. Lenin, Conspectus of Hegel's The Science of Logic
- 46. Thank you!