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Brands & Partnerships: Raising Money & Increasing Reach - Hunter Weeks
Brands & Partnerships: Raising Money & Increasing Reach - Hunter Weeks
Brands & Partnerships,[object Object],by @hunterweeks,[object Object]
Brands & Partnerships: Raising Money & Increasing Reach - Hunter Weeks
IZZE,[object Object],First recognizable sponsor for 10 MPH.,[object Object],Dean Kamen event. Met Lance Gentry. ,[object Object],Free product. Credibility.,[object Object],Relationship leads to cash opportunity – 10 Yards.,[object Object],IZZE now owned by Pepsi.,[object Object]
Quiznos,[object Object]
youtube,[object Object],10 MPH trailer on YouTube in 2005,[object Object],Created partnership account,[object Object],Teamed up with OurStage,[object Object],10 MPH full version up January 2008,[object Object],10 Yards on YouTube – last month,[object Object]
smartwool,[object Object],First partnered with us on 10 MPH; mostly product sponsorship. Distribution side.,[object Object],Followed progress of 10 MPH.,[object Object],Launching bike clothing line.,[object Object],Biggest cash sponsor on Ride the Divide.,[object Object]
How to get a brand on board.,[object Object],Think partnership. Which companies or organizations are trying to reach a similar audience? You need to be able to prove that your movie speaks to the same demographic that they are spending millions of dollars trying to reach. ,[object Object]
How to get a brand on board.,[object Object],Find your person. Google search for the VP or Director of Marketing or a PR person. Often you can find a good person's contact info on a press release. PR people know how valuable it can be to hook up with a movie. Also, think about LinkedIn, Facebook, Twitter, and other social networking tools. ,[object Object]
How to get a brand on board.,[object Object],Meet in person. Try to arrange a meeting in person. Most major metropolitan cities have many major brands with corporate headquarters. I've had the most success with companies based in the Denver area where I live. 
,[object Object]
How to get a brand on board.,[object Object],Distribution vs. Product Placement. You'll have much better luck getting money if you convey how many impressions the brand or product will get through your distribution efforts. Think website, 'presented by' message, trailer, film festivals, screenings, theatrical tour, press releases, DVD extras, your interviews, social networking. Just like you are with your film. Get them eyeballs. 
,[object Object]
How to get a brand on board.,[object Object],Make pitch short, sweet, & simple. The first way to not get a deal is to burn yourself out on creating a pitch document. Keep it short (1-2 pages) and make it look great. ,[object Object]
How to get a brand on board.,[object Object],Follow up...more than once. The people you are pitching are busy and unless you keep after them, you'll soon be forgotten. It's a sales process. ,[object Object]
How to get a brand on board.,[object Object],Think about online video. Marketers are really struggling because conventional advertising is failing them. TV ads don't work, so everyone is looking online for ways to capture their audiences. Why not create exclusive content (a series or just a clip or two) that coincides with the release of your film? ,[object Object]
Convergence of brands & film ,[object Object],Brands love idea of transmedia storytelling.,[object Object],Things have gotten noisy (content explosion).,[object Object],Consumers consumption habits are evolving.,[object Object],Channels with lots of eye balls still exist.,[object Object],Revenue models are changing, along with value perception of content.,[object Object],Storytellers today are now also marketers.,[object Object]
http://www.whoppervirgins.com,[object Object],http://dreams.honda.com,[object Object],[object Object]
- The video is also on YouTube.
- Great use of share, comments, subscribe.
- Lots of twittering on this campaign; definitely a viral story (with supporting ad buys most likely).
Controversial campaign. Documentary-style taste test in 3rd world countries.
- Display on website is simple, well-designs, and large video area.,[object Object]
http://www.i-am-specialized.com,[object Object],http://www.hellyhansen.com,[object Object],[object Object]

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Brands & Partnerships: Raising Money & Increasing Reach - Hunter Weeks

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  • 18. - The video is also on YouTube.
  • 19. - Great use of share, comments, subscribe.
  • 20. - Lots of twittering on this campaign; definitely a viral story (with supporting ad buys most likely).
  • 21. Controversial campaign. Documentary-style taste test in 3rd world countries.
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  • 24. - More and more brands are finding ways to integrate content onto their sites & some of these are partnering with documentary films & filmmakers (especially in extreme sports).
  • 25. Specialized Bicycles just launched a video content site.
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