6. Psychology of Social Media
GROW AND NOURISH RELATIONSHIPS
78%
to let me stay connected to
the people with whom I
would otherwise loose
73% touch
to help me be connected
with others who share my
68% interests
to give people a better
sense of who I am and
what I care about
DEFINE OURSELVES TO OTHERS
NY Times Consumer Insight Group 2012
Tuesday, 20 November 2012
7. Impact of Media Deprivation
“I sat in my bed and stared
“I had the feeling that my cell
blankly. I had nothing to do.”
phone was vibrating... The only
CHINA
thing going through my mind
was (voice of a psychopath): ‘I
want Facebook, I want Twitter, I
“This is the one word that sticks in
want YouTube, I want TV.”
my mind: Isolated. I didn’t realize
MEXICO
[media] could be so isolating.”
LEBANON
“My anxiety took over me. I
caved in.”
USA
World Unplugged 2010
Tuesday, 20 November 2012
9. The Our Digital Lives Landscape
Dynamic Media
Internet adoption and behavioral trends
90
68
85%
SMART PHONE PENETRATION 46% ’12 36% ‘11
45
TABLET PENETRATION 70M ’12 34M ‘11
23
TWITTER USAGE 15% ’12 8% ’10
14%
0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
eMarketer PEW/INTERNET, US Adults
Tuesday, 20 November 2012
10. When Media Collide
Comments about live TV and the emerging business of social screens.
300
240
180
Millions
120 255
197
60 128
53
0
Q3 ‘11 Q4 ‘11 Q1 ‘12 Q2 ‘12
Data by Blue Fin 2012, US only
Tuesday, 20 November 2012
12. The Invisible Made Visible
The power of big data to reveal new truths about humanity.
Google Ngram Viewer
Tuesday, 20 November 2012
13. INTEGRATED bridging the real, the digital and the imagined.
WH IMPACTFUL effecting change.
MEA AT IT
NS
DYN TO
BE
AMIC
. IMMERSIVE inspiring exploration.
INTERACTIVE promoting new interactions with others.
Tuesday, 20 November 2012
