Interpretive Design

1. Design Progress
Eduardo De Jesus Herrera
MSED Info Tech Western Oregon
University
Assignment 9.4

2. Goals
• To increase the number of people using
the law office.
• Raise awareness about the kinds of
services the law office provides
• Help people see the personal benefits of
utilizing these services
• Create a belief that this particular law
office is the “best choice”
• Motivate people to hire the services of
this law office

3. Audience
• Business people,and families that speak
fluent Spanish from the the western part
of Guatemala.
• Only some of this audience speaks
English (therefore materials should be
bilingual
•Audience will range from 18 years old to
60 years old. (all ages)

4. Audience
• This audience is looking for an attorney
that they think they will trust Therefore
I will need to portray attorneys as
trustworthy.
• This audience is looking for a
knowledgeable attorney Therefore, I
will illustrate how knowledgeable my
attorneys are.
• For class purposes I will write
everything in English, and not in
Spanish

5. Message
•H & H Law Office offers professional legal
advice and guidance
•Attorneys at the law offices of H & H have
more than 25 of litigation experience in
the areas of labor law, civil law and
criminal matters.
•H & H political advisors have pursued
professional training providing you the
trust that you deserve.
•H & H attorneys have 25 years of litigation
experience, providing the experience that
you deserve.

6. First design

7. Changes
• First design: There are too many words.
• There are books representing knowledge.
• Second Design: I tried expressing the same
idea using fewer words and using an image
that represents justice. It has the H & H name
of the law office twice, which is not very
professional.

8. Second Design

9. Changes
• Second Design: It has the wording H &
H twice.
• Third Design: I used repetition in order
to make it look more professional. I
eliminated the wording H & H once, and
I used the contrast of Wide font to thin
font.

10. Third Design

11. Changes
• Third Design: It is based on repetition
and contrast.
• Forth Design: It is based on different
shades of blue color. Unfortunately, the
design does not look great because of
the picture.

12. 4th Design

13. Changes
• 4th Design: it is based on one color.The
picture does not seem professional, I
tried cropping the picture with Photo
shop instead of iphoto.
• 5th Design: I used more colors and
different fonts. Contrasts of Colors and
fonts. It is also available in English and
Spanish.

14. 5th Design

15. 5th Design Spanish