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A DIGITAL FUTURE FOR GNC
Expanding and Improving in DigitalCommunication
Founded in 1935 Over 7,000 retail locations in
U.S.
CAMPAIGN STRATEGY
COMPETITOR
Bodybuilding.com
•Content plus retail
•Wholesale price
CAMPAIGN STRATEGY
EmphasizeGNC’s strengths, differentiate from Bodybuilding.com
KEY AUDIENCES
Anyone interested in fitness
CAMPAIGNTACTICS
MOBILE APP
• Location based
• Promotions
• Membership program
• Emphasis on retail
CAMPAIGNTACTICS
SOCIAL MEDIA
CAMPAIGNTACTICS
GOOGLE ADS
 Key words
 Exercise
 Work out
 Diet
 Emphasize customer
service
E-MAIL
Promote online sales and in-
store promotions
SUCCESS
Projected cost: $48,000 - $51,000 per month
Increase retail revenue
Increase social media audience
SUMMARY
Increased digital exposure
Repositioning
Increase profit
Increase market share

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GNC FInal Project