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GNC FInal Project
1.
A DIGITAL FUTURE
FOR GNC Expanding and Improving in DigitalCommunication
2.
Founded in 1935
Over 7,000 retail locations in U.S.
3.
CAMPAIGN STRATEGY COMPETITOR Bodybuilding.com •Content plus
retail •Wholesale price
4.
CAMPAIGN STRATEGY EmphasizeGNC’s strengths,
differentiate from Bodybuilding.com
5.
KEY AUDIENCES Anyone interested
in fitness
6.
CAMPAIGNTACTICS MOBILE APP • Location
based • Promotions • Membership program • Emphasis on retail
7.
CAMPAIGNTACTICS SOCIAL MEDIA
8.
CAMPAIGNTACTICS GOOGLE ADS Key
words Exercise Work out Diet Emphasize customer service E-MAIL Promote online sales and in- store promotions
9.
SUCCESS Projected cost: $48,000
- $51,000 per month Increase retail revenue Increase social media audience
10.
SUMMARY Increased digital exposure Repositioning Increase
profit Increase market share
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