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Introduction to social networking for real estate. Why Real Estate professionals should participate in social networking. How to correctly participate and engage with consumers. Sites to start with in social networking and how to get started.
2. A social network is any site or
application that allows users to
provide and direct the content
through sharing, collaboration
and interaction.
3.
4. Social networking is for kids
Social networking is a fad that will go away
Social networking exposes you to people who
want to stalk and harass you
Social networking is a waste of time
5. Think of it as an online cocktail party or
networking event
Gives you the opportunity to engage with the
community in a “non-salesy” manner
Allows you to connect with everyone you went
to high school, college, past-life and let them
know you are in real estate
6. Social networking is about PEOPLE and
RELATIONSHIPS
Social networking uses technology to connect
PEOPLE through their shared interests
Real estate is and always will be a
RELATIONSHIP business
7. Be honest
Be genuine
Be yourself
Be passionate
8. The key to success here is simple. If you want
social networking to work for you, keep it
fun, keep it real and stop selling.
It's not like TV where you've got 30 seconds to
slam them with whatever product or idea you may
have.
Your internet presence is not a brochure either.
An active profile is something much greater and
potentially more powerful. It's a living testimonial
that places you as a professional in a social context.
9. Facebook
Myspace
Linkedin
Activerain
Twitter
Flickr
Youtube
Brightkite
And many, many more
10. The Internet = the Unselfish Sharing of
Information
SEO (Search Engine Optimization) Means
Nothing Unless you have YEO (You Engaging
Others)
Must be Consistent
Must not be Self-Promoting (it's about quot;wequot; not
quot;mequot;)
The power is in the numbers
11. Think of social networking as leaving
breadcrumbs all over the internet.
Be careful what you say because it will NEVER
go away.
Professional vs. personal social networking.
The more network profiles you have, the more
Google juice you may receive.
12. 276% Growth in 35-54 Year old users
194% Growth 55+ Year old users
101% Growth 25-34 Year old users
66.3% of users are over 21
13. •Add a link (such as to a blog post, interesting RE
article)
•Add a photo (an area park, community event, etc.)
•Add a video (community event, neighborhood tour)
14.
15. Create a Fan page and invite your sphere and
former clients
Gives you a list of everyone’s birthday
Watch the lives of your sphere and engage
without interrupting them
Offers a window into the “real” you
Promote yourself exponentially to the “friends”
of all of your “friends”
Best of all….you can do it in your pj’s
17. Think of Twitter as a constant cocktail party
that you can observe and decide whether or not
to jump in and engage in the party.
Twitter is best used with the apps available
such as: Tweetdeck, Twitpic, Tweetlater, etc.
Companies are realizing the incredible benefits
of Twitter….
18. I Twittered that I was about to board a flight to Orlando
out of Richmond……
The airport told me they appreciate my business! Think next
time I fly, I will look at flying out of RIC again? Absolutely!
19. Linkedin is more of a BUSINESS network than
a SOCIAL network.
Linkedin Groups
Linkedin is for Person A connecting Person B
to Person C
Participate in discussions
20. A social networking site for agent to agent and
agent to consumer networking
Internal blogging (for members-only) and
outside-blogging (for consumers)
Great place to get started in blogging and
fantastic Google juice
22. Create your own Youtube channel
Upload videos of your listings, neighborhood
tours, community events, video blogs
Invite your friends and sphere to “friend” your
channel
23.
24. Schedule time for internet marketing/social
networking just as you would for any other
appointment.
Minimal to no cost. The biggest cost is your
time. Going mobile with it is essential.
Social networking requires maintenance. If
you don’t check your email but a few
times/week….this is not for you.
25. RE Bar Camp is an ad-hoc gathering born from the desire for people to
share and learn in an open environment. It is an intense event with
discussions, demos, and interaction from attendees.
FREE event! July 16th, 2009 10am-4pm at Buffalo Beach at Hilltop
Get more info: www.rebarcamp.com/vabeach