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Reality Check

Where people want to
  think their food
  comes from:




                       Inn Serendipity Farm and B&B
                              Browntown, WI
Reality Check
When actually itʼs here:
Reality Check


      “Marketplace is supported by Monsanto,
        committed to sustainable agriculture,
   creating hybrid and biotech seeds designed to
increase crop yield and conserve natural resources.
  Learn more at ProduceMoreConserveMore.com.”
Share Compelling Stories

• What
  makes
  your
  business
  unique?


                   Green Heron Tools
                    New Tripoli, PA
Share Compelling Stories

• How are you
innovating?




                     Hilltop Community Farm
                            LaValle, WI
Share Compelling Stories

• What are your farming
  challenges?




                          Serendipity Farms
                            Aromas, CA
National Sustainable Agriculture Coalition (NSAC)
         www.sustainableagriculture.net
FARM: Farm & Agriculture Resources for Media
FARM: Media Outreach




                      Becky King
                 Garden Variety Cheese
                    Watsonville, CA
FARM: Resources for Farmers

• Free on-line Media & Public Relations Tool Kit
•   Press Kit Templates
•   Interview Tips
•   Farmer Database




                                         Kim Marsin
                                     Sweet Home Organics
                                        St. Charles, IL
2 lisa kivirist story panel

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