Presentation given to the Board of Directors of the Virginia Society of Certified Public Accounts on the power of using social media.

1. The Power of Social Media
October 27, 2009
Tina Lambert, CAE | VSCPA Vice President of
Member & Public Relations

2. What the heck is Web 2.0
& social media?

3. BlackPlanet.com, Flickr.com , Reunion.com, aSmallWorld, Bebo , Blue Dot, Bolt, Broadcaster.com, Buzznet,
CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang,
Ecademy, eSPIN, Facebook , Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online,
Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google , Infield Parking, IRC-Galleria, iWiW,
Joga, Bonito, Last.fm, LibraryThing, LinkedIn , LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply,
My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven,
Pownce, RateItAll , Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld,
TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks,
Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING

4. The Social Media Landscape

5. SOCIAL MEDIA
IS AN UMBRELLA TERM…
THAT DEFINES THE VARIOUS ACTIVITIES THAT
INTEGRATE TECHNOLOGY, SOCIAL INTERACTION
AND THE CONSTRUCTION OF WORDS, PICTURES,
VIDEOS AND AUDIO.
http://www.wikipedia.org

6. It’s also a fancy way
to describe
PEOPLE
having
CONVERSATIONS
online.
Photo by Kris Hoet

7. The CONVERSATIONS are powered by…
• Blogs
• Online Chat & Listservs
• RSS
• Widgets
• Wikis
• Social Networks
• Social Bookmarks
• Message Boards
• Podcasts & Videocasts
• Video Sharing Sites
• Photo Sharing Sites
• Virtual Worlds

8. Why should I care about
Web 2.0 & social media?

9. Is Social Media a Fad?
Socialnomics.net

10. Reason #1
SOCIAL NETWORKING SITES ARE MOST POPULAR SITES
NEXT TO GOOGLE AND YAHOO – AHEAD OF PERSONAL
E-MAIL.
Nielsen, Global Faces & Networked Places, 2009

11. Reason #2
SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF
GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE
CONSUMER EXPERIENCE.
John Burbank, CEO of Nielson Online, 2009

12. Reason #3
TIME SPENT ON SOCIAL NETWORKS IS GROWING
AT 3X THE OVERALL INTERNET RATE.
Nielson, Global Faces & Network Places, 2009

13. IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT
IN THE WAY WE COMMUNICATE.
The old
communication
model was a
MONOLOGUE.
A >>> B

14. The new communication model
is a DIALOGUE. A<<<>>>B

15. By 2010, MILLENIALS/GEN Y-ERS
will outnumber BABY BOOMERS.
MEET YOUR FUTURE EMPLOYEES,
PARTNERS, CFOs, CEOs.
They already wield $350 BILLION/
YEAR in direct spending power.

16. What are some of the advantages
of Web 2.0 & social media?

17. Old way… New way…
• Controlled • Transparent/open
• Organized • Inclusive
• Exclusive • Authentic
• One sided • Vibrant
• Product-driven • Consumer-driven
Only 14% of 78% of people trust
people trust RECOMMENDATIONS
ADVERTISEMENTS. of other consumers.
A >>> B A<<< >>> B

18. Some more ADVANTAGES…
• Cheaper
• Stickier
• Viral
• Interactive
• Visible
• Global
• Quickly change
• Connection

19. How do I get on the
Web 2.0 & social media train?

20. A. Listen
• Immerse yourself in conversations
• Visit social sites to observe
• Ask your coworkers, kids who…
B. Participate
• Remember it’s a dialogue not a
monologue
C. Getting Started
• Set up a profile
• Friend 25 people you know
• Begin to converse

21. D. Traffic Signs
• Privacy: Customize what the
public and your 'Friend' lists
can see about you
(professional v. personal)
> Create ‘Friend’ groups
> Edit privacy settings
• Etiquette: Once you’re riding
the social media highway,
remember to obey common
internet traffic rules of thumb
• Policy: Obey or set company
guidelines for participation

22. E. Test Drive
• 7 million users > 1,382%
increase in one year >
largest age group is 35-49
• It’s simple
> Communicate short (140-
character) bursts of
information to the people
that subscribe to your
updates
> These updates are known
as “tweets.”

23. Twitter 101: Commoncraft.com

24. How do I get started? 1. SET UP AN ACCOUNT

25. How do I get started? 2. ENTER PROFILE INFO

26. How do I get started? 3. FIND OR FOLLOW FRIENDS
& GROUPS

27. How do I get started? 4. SELECT TOOL TO POST &
READ TWEETS
Tweetdeck
• Runs on your
desktop
• Multiple
accounts
• Friend & search
columns
• Facebook &
Myspace
• iPhone app

28. How do I get started? 4. SELECT TOOL TO POST &
READ TWEETS

29. How do I get started? 5. LEARN THE TWITTERVERSE
FOLLOWING
Shortened URL
TweetUp
@username
DM (Direct RT (Retweet)
Message)
TWEET
#HASHTAG

30. How is the VSCPA involved
in Web 2.0 & social media?

31. New MULTIMEDIA & ONLINE OFFERINGS
to enhance membership
> RSS
> Podcasts
> Blog (CPACafe.com)
> Microblog (Twitter.com/VSCPANews)
> Photo sharing (Flickr.com)
> Video, Videocasts (YouTube. Coming Soon!)
> Social networking (LinkedIn, Facebook groups)
> Online communities targeted to different
practice areas, including e-mail listserves
> Visit “Social Media” section
of www.vscpa.com

32. OTHER social media for CPAs
• Wiki: www.wikicpa.com
• Blogs: www.cpacafe.com >
www.cpablogger.com >
www.cpasuccess.com >
http://bigfouralumni.blogspot.com/
• Videos & Media:
www.financialfitness.com >
www.aicpa.org/Media+Center/ >
www.feedthepig.com
• Learning: www.cpalearning2.com

33. RESOURCES on social media
Blogs
•www.TypePad.com
•www.WordPress.com
•www.BlogLines.com
Microblogging/Tracking
•Twitter: www.Twitter.com
•TweetDeck: www.TweetDeck.com
•TwitterBerry: www.orangatame.com/products/twitterberry/
•HootSuite: www.HootSuite.com
•Tweetie: www.atebits.com/tweetie-iphone/
•Hashtag: http://hashtag.org
•Google Alerts: www.google.com/alerts

34. RESOURCES on social media
Social networks
•Facebook: www.Facebook.com
•LinkedIn: www.LinkedIn.com
•Plaxo: www.Plaxo.com
•HubStreet: www.HubStreet.com (a new one
for CPAs and lawyers)
Multimedia sharing sites
• YouTube: www.YouTube.com (videos)
• Flickr: www.Flickr.com (photos)
• Picasa: Picasa.Google.com (photos)
• SlideShare: www.Slideshare.com (slidedecks)

35. RESOURCES on social media
Podcasting
• iTunes: www.apple.com/itunes
(for finding and listening to podcasts)
• Audacity: audacity.sourceforge.net
(for recording / editing podcasts)
Wikis
• PB Wiki: www.PBWiki.com
• WikiSpaces: www.WikiSpaces.com
Virtual worlds
• Second Life: www.SecondLife.com

36. CONNECT with me/us
Tina Lambert, CAE
VSCPA Vice President, Member & Public Relations
• Phone: (804) 612-9416
• E-mail: tlambert@vscpa.com
• Web: www.vscpa.com
• LinkedIn: www.linkedin.com/in/tinalambert
www.linkedin.com / search for “Virginia Society of CPAs”
• Facebook: www.facebook.com/TinaLambert1
www.facebook.com / search for “Virginia Society of CPAs”
• Twitter: www.twitter.com/TinaLambert
www.twitter.com/VSCPANews

37. THANK YOU
very, very much!