Whether you're a beginner or advanced user of analytics, there are many features you may not know about. In this slide deck, I review tips for using your sources and getting past "not" provided. This is useful for web developers or online marketers interested in their web traffic.

1. Tina Arnoldi
Coastal Community Foundation

2. 360 Internet Strategy, LLC
UniqueAndHandmade.com
Coastal Community Foundation
SCTechAcademy.org
ReStartSC.org

3.  It’s not retroactive
 Always keep a raw profile

6.  User is logged into their Google account
◦ Impacts analytics, not paid search
 Check “search queries” in webmaster
tools
 Custom filters
 There is an easy workaround within
analytics to determine intent

11.  Who’s not there?

12.  -site:coastalcommunityfoundation.org
"coastal community foundation"

13. 

16.  Audience
◦ Mobile
 Overview

19.  Email newsletters
 Website changes
 New feature
 PPC campaigns
 Speaking engagement
 New/updates referral site campaigns

20.  Is it a blog post?
 Did people complete a task?
 Consider a segment for your landing pages,
can also do this for your blog

21.  People have to leave from somewhere
 Monetize the top exit pages
 Did you expect them to go somewhere else?
◦ Ex. Learn about XYZ nonprofit
 Make a donation or volunteer

22.  Caution against daily
 Weekly for 3-12 months
 Monthly for < 12 months

25.  Use a metric other than visits or page views
◦ Ex content reports
 Reorders row based on metric and traffic, top
rows are the ones to pay attention to

27.  If you’re running a big PPC campaign, you
want to see traffic beyond organic search.

28.  Where do people drop off?
 What leads to a conversion?
 Is channel X at the end of the conversion
process or driving traffic toward conversion?

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30.  Based on user IP
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34.  Is social media providing an assist with
conversions?
 Conversions
◦ Multi-Channel Funnels
 Assisted conversions
 Can drill down

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38.  Make notes on big changes
 Numbers in context
 Combine metrics
 Remember the big picture
 What’s your “so what”?

39. 360 Internet Strategy, LLC
UniqueAndHandmade.com
Coastal Community Foundation
SCTechAcademy.org
ReStartSC.org
tina@coastalcommunityfoundation.org * 843.793.6036
tina@360internetstrategy.com * 843.410.9320