5. “ The game [book] publishing biz might just be the biggest industry you’ve never heard of. Publishers rake in about $100 million a year. … The Halo 2 guide sold nearly as many copies in its first week as Bill Clinton’s autobiography did.” Source: Marketplace, publicradio.org.
20. But in the future… More varied advertising Aiming for more repeat visits Guides not selling as well as they used to More competition to sell + game changes This isn’t sustainable? MMOGs don’t last forever
26. “ 5 years from now [2006], I think the impact of their work will be widespread and deeply meaningful in ways we can't even comprehend yet.” James Hong on Hot-or-Not's Virtual Flowers.