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Varsity TV on Gen 2 Network Deck
1. Channel the unbridled energy of America’s cheerleading force on behalf of your brand!
2. What is Varsity TV? Varsity TV features the best in cheerleading, from competitions to lifestyle and timely relevant content. Original Programming Competitions Makeup Show (Competition and everyday) Beauty Routines (Best Cleansers, Hair Styles) Style & Fashion Cheer Jams (Music for Cheers) Music and Movie Reviews Exclusive and Original Only Seen on Varsity TV Friday Night Cheerleading in America captures the spirit and tradition of high school football through the eyes of their biggest supporters, the cheerleaders. From pep rallies to parades the series gives you an inside from coast to coast . Step-by-Step is a dance lifestyle series planned for 2008-2009 season
3. Customer Engagement with Varsity TV All routines from Varsity Championships are immediately uploaded to VarsityTV enabling friends and family to watch online 2 million video streams on average per month. Videos are on-demand by search 3.2 million video streams in one month of competition season! Television is a “lean back” experience, VARSITYTV is a “lean forward” experience Kelsy Group Study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result of watching
4. Prestigious Competitions Nationwide 816 Events 427,688 Participants 651,211 Spectators 1,078,899 Total Attendance One and two day major competitions Complete geographic coverage Large spectator presence
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6. A MILLION STUDENTS STRONG!! 40,000 high school & jr. high programs 2,500 college & university programs 450,000 participants in Varsity summer camps, Clinics & special events 34 years in business Dominant market share in all segments
18. Monthly Varsity TV Inventory… Video Page Skins ($50 CPM) Top Flash Banner Player Skin - Companion Ad Rich Media Rolls (Pre, Mid, Post -$35) See Scion, McDonalds, Steve Madden etc. Overlays and In-Page In-Page Banners-- $2.50 Overlays -- $10.00 ??? Custom Newsletter and Standalone Email Supported($5000) Watch to Win Text to Win etc Live Reads ( Endorsement Video) $75 CPM