1. Discovering the Consumer Journey through Location Intelligence
February 2014

3. For organizations seeking to understand human behavior,
PlaceIQ derives intelligence from activities across time, space and devices,
to uncover opportunities to learn about and connect with consumers with
unrivaled clarity, quality and relevance.

4. The PlaceIQ Solution
Analytics
Discovering the consumer journey
Activation
Delivering right message, right audience,
right moment
Audiences
Creating audiences from location histories
Data
Organizing billions of data points
Platform
100x100 meter tile structure

5. Platform

6. PlaceIQ’s Platform Organizes Hundreds of Billions of Data Points
Nearly 1 Billion
Tiles
USGS 100 x 100 meter
tile grid system
27 Time Periods
Taxonomy
Periods mapped to
moments
4K+ categories organize
our 40+ data sources

7. Data

8. PlaceIQ Ingests a Diverse Selection of Data Sets
Consumer Spending
Purchase Data from
Retail Partners
Entertainment
Movies, Museums,
Parks, Tourism, Bars
Residential
• Age
• Ethnicity
• Income
• Language
• Household Size
• Building type
• Children
• Auto Owned
• Life Stage
• Auto in Market
Retail & Dining
Grocery, Clothing,
Big Box, QSR,
Buffet, Casual
PIQ PrimeTime
TV Viewership from
Set-Top boxes
Auto & Travel
Dealership Lots,
Airports, Hotels,
Bus Stations
And More…
Photos, Social Media
Events, etc.

9. PlaceIQ Leads the Industry in Location Precision
Hand-Made Polygons
Tile Based Scoring
Leading Precision
Hundreds of thousands built
by cartographers
Tiles are scored from 0 to 10
We map to “rooftop” not
“driveway”

10. Audiences

11. How Do We Use Location to Build Audiences?
PIQ Audiences NOW
PIQ Audiences
Where You Are Now
Where You’ve Been
• Targeting based on the moment-
• Behavioral targeting based on
the current time and place
• Never more than 100m from
relevance
the real world
• Rich location histories to create
robust audiences

12. Millions of Unique Audiences
Demographics
Age
Income
Household Size
Education
Work Type
Renters
Life Stage
Race
Auto Owners
Auto Segment
Auto Brand
Auto Purchased
Vehicle Age
Auto Quantity
Auto Market Value
Domestic Autos
Entertainment
Movie Theaters
Nature & Outdoors
Beaches
Golf Courses
Museums
Ski Areas
Water Parks
PIQ
PrimeTime
Broadcast Television
Cable Television
Bravo Viewers
CNN Viewers
Sports Viewers
ABC Family Viewers
Univision Viewers
Retail
Auto
Big Box
Books
Clothing
Department Stores
Electronics
Grocery
Consumer
Spending
Frozen Pizza Buyers
Makeup Buyers
Yogurt Buyers
Smuckers Buyers
Revlon Buyers
Coke Zero Buyers
Tide Pods Buyers
Dining
Breakfast Diners
Lunch Diners
Dinner Diners
Casual Diners
Upscale Diners
QSR Diners
Fast Casual Diners

13. Reaching Audiences Throughout the Consumer Journey
Sports Fan
Watches ESPN and Drinks Heineken
Audiences who watch significant amounts of
sports television and purchase beer at the
grocery store
People who go to sports bars,
purchase beer at grocery
stores, and visit stadiums
Goes to Sports Bars
Audiences who visit
establishments such as Buffalo
Wild Wings and other sports bars
Shops at Sports Authority
Audiences who shop for
sporting goods at stores such
as Sports Authority and Dick’s
Currently in an NFL Stadium
Golfs Every Month
Audiences who visit golf
courses frequently
Audiences who are currently in an
NFL Stadium

14. Delivering the Right Message at the Right Moment
Tune in
for
tonight’s
show!
Come in
for
today’s
deals
2 for 1
desserts
with any
meal

15. Activation

16. Connecting Devices to Audiences in Media
current
location
User Opts In
Location and ID
Mobile Exchange
Ad Served
past
location

17. Analytics

18. Analytics Products Measure Campaigns & Consumers
Place Visit Rate
PreVisit
PIQ Analytics
Do devices shown
Mobile ads visit key
retail locations?
Where do visitors
go before they visit key
retail locations?
What is unique about the
movements, behaviors, and
demographics of an audience?

19. PIQ Analytics: Discovering the Consumer Journey
Learning about audiences and how they move through the world

20. A BRAND’s Customer Consumer Journey
More likely to over-index at big box stores versus groceries
120
120
90
60
30
0
89
221
240
90
180
63
20
120
60
0
136
90
160
123 118
400
320
240
160
80
0
311
149
95
126
174
125
100
75
50
25
0
119
87

21. What’s Next?
Connecting Location Histories Across Multiple Screens
Device ID
IP
Cookie
Cross Screen Technology Links
Mobile to Desktops

22. Consumer Insights Platform
Visualization of real world behavior tied to how audiences
move through space and time
What can it do?
• Define and create audiences
• Create and manipulate complex segments
• Apply insights to campaign execution
Discover:
• Who is visiting the desired location?
• Where they were prior to visitation?
• How are the visitor profiles different
geographically?
• What is unique about the visitors?

23. Why PlaceIQ?
Data-Driven
Consumer Insights
Q/A Process
Patented Platform
Unparalleled Audiences
Innovation