MyBoardLocker is hoping to help reduce friction associated with surfboard purchases by providing an easy way for surfers to 'try' before they 'buy' much the same way snowboarders and golfers do with their equipment. Surfers can reserve the latest models from the premiere shapers through online and mobile interfaces and then go pick the board up at a local surf shop to give them a test drive.

1. My Board Locker
Increasing
board sales by
reducing the
purchase risk
My Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation

2. My problem
I just broke ‘old faithful’ and
the waves are still predicted to
be good for the next few days
my options 1. borrow from a friend (free)
2. buy a new board ($600)
or
3. buy a used board ($300 + time)
My Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation

3. My Board Locker
My Board Locker
• Research
• Reserve Reservations &
Recommendations
• Try Inventory Management
• Buy Feedback & demo days
(through shops)
My Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation

4. The Risk involved in a surfboard
Problem
purchase Inhibits sales
Surfer
High Cost,
New Boards High Risk,
can cost No Recourse
over $700
Retailer
Manufacturer
Low margins,
great products,
low inventory turns,
low sales volume
limited space
My Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation

5. Solution
REDUCE the risk. . . . .and INCREASE sales
INFORMATION ACCESS
• shaper recommendations
• user feedback
• board comparisons
TRY IT!
• Easy access to demos
• various models
• various dimensions
INCENTIVIZE!
• 2 week ‘buy’ incentives
• Push new models
• Push ‘2nd’ board
My Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation

6. how it works
My Board Locker
boards
customers reduced risk shop A
Reservations &
Recommendations
rackspace
sales increase
more sales shop B
Inventory Management
Feedback & demo days shop C
My Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation

7. how it works
Boards are reserved in
advance through website &
mobile devices
Boards available at a
OR
location can be rented on
the spot in the store
In-Store
My Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation

8. how it works
1. Reserved boards are located
either in regional warehouse or
at local shops and provisioned
2. The reserved boards are
relocated to the ‘pick-up’
location at regular intervals
3. The surfer picks up &
returns the board at the
location they selected
My Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation

9. Website rental
Welco me tom y b o a r d l o c k e r. c o m
right board, right place, right time!
My Shaper Go to my account
email address
password
Sign me up
I’m new
Ask Nev Ask Al
Check out Check out
our our
Inventory Locations
My Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation

10. website rental
Users can search for
boards by size, brand, type
(ie ‘fish’), location, etc
Site Functionality:
• create profiles
• have favorite boards & locations
• saved account info for quick rentals
• post board reviews & recommendations
My Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation

11. In store rental
Welcome to MyBoardLocker
In-Store iPad
touch here touch here
terminal to
to rent a to return a rent on the
CLICK surfboard surfboard spot & view
MyBoardLocker gives you the ability to ‘try’ before you ‘buy’. You
other
can demo boards available in this store or reserve one to try later
this week. Touch the green button above to get started
inventory
My Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation

12. win winW I N
• Reduced purchase risk
• Try alternative designs
• New customers
• Customer feedback
on models
• Increased per-capita
surfboards
• Differentiation
• Customer loyalty
• Increased sales
My Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation

13. growth potential
Orange LA &
County Ventura
(4) I (5)
II III
se se se
P ha P ha ha
P
San Diego Santa Cruz (2)
County Hawaii (3)
(4) East Coast (8)
boardless WaveHunters
surf Australia
travel France / Spain
S. Africa
My Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation

14. long term Vision
New Rentals
• try out new models • short term use
• travelers
cradle to
grave care
Recycle for a surfer’s Repair
• partner for • low rates
eco-friendly disposal best friend • easy check in/out
Re-purpose Re-use
• used board marketplace
• donate to camps or third world
My Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation

15. My
Board
Locker
My Board Locker concept description for discussions. Proprietary and Confidential Information of MyBoardLocker.com and shall not be used, disclosed or reproduced in full or in part, for any purpose other than evaluation