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SilverStripe
                         Tim Stuckey - Account Director, Bliss Media




Friday, 23 November 12
Contents
                         1. More for less
                         2. Proprietary to ‘supported Open-Source’
                         3. Our Clients
                         4. Direct Benefit




Friday, 23 November 12
More for less



Friday, 23 November 12
• Solution value   • Cost
                         • Flexibility      • Implementation time
                         • Support          • Risk/ Liability




Friday, 23 November 12
Proprietary to ‘supported
                     Open Source’



Friday, 23 November 12
Then
                         • 2 internally developed and supported
                           CMS’s

                         • Large organisation clients
                         • Strong revenue stream
                         • Client-driven development roadmap




Friday, 23 November 12
The market
                         • CMS increasingly client-dictated
                         • Features/functionality in briefs increased
                         • Internal technical support
                         • Change full-service focus
                           • Starting to see more value for clients




Friday, 23 November 12
We are a creative digital agency producing world class user
                              experiences across web, ecommerce & mobile

Friday, 23 November 12
Our USP
                 We place
                 customers at the centre
                 and invest heavily in the
                 creative process - including
                 wireframes, ideas
                 generation, competitor
                 analysis, workshops, user
                 focus groups and great
                 creative execution.




Friday, 23 November 12
Friday, 23 November 12
Cabrini Redevelopment
                         • Find a Doctor
                         • Online Booking             • 62 page Business & User Requirements
                         • Online Payment             • Multiple Access Levels (across differing
                         • Donation Payment             functions)

                         • FAQ                        • 20 templates and wireframes
                         • GP only area               • We delivered more for less
                         • Multiple photo galleries




Friday, 23 November 12
Friday, 23 November 12
Friday, 23 November 12
Friday, 23 November 12
Friday, 23 November 12
Open source with liability
                         • Warranty choice
                                                                     • Design & Development Flexibility
                         • Offer supported or unsupported
                                                                     • Extensions
                         • Direct technical engagement
                                                                     • No annual cost
                         • Ensure high quality delivery and coding
                                                                     • Pre-sales technical lead
                           practices
                                                                     • Positioned Bliss to deliver outcomes
                         • Increase customer value and confidence




Friday, 23 November 12
Importance




Friday, 23 November 12
Direct Benefit


Friday, 23 November 12
Digital Strategy

                    Bliss Media continue to work with our
                    clients as a digital strategic partner to
                    continually review and improve.




Friday, 23 November 12
Planning Workshops
                    Collaborate regularly to innovate, improve, drive conversion and increase
                    market-share.

                                                                 Text
                                                                 Text
                    •    Non-billable Account Direction
                    •    Define KPI’s
                    •    Detailed analytical analysis
                    •    Develop benchmarks
                    •    Discuss campaign ideas
                    •    Discuss greater marketing / communication mix




Friday, 23 November 12
Conversion Optimisation
                         • Post Launch measure conversion
                           funnels with Google Analytics to see
                           where offering drops short of
                           expectation

                         • Improve design and user experience to
                           increase conversions




Friday, 23 November 12
Traffic Generation through
                     SEO & SEM
                         • Develop Monthly SEO campaign to
                           organically rank for targeted keywords in
                           first page of Google

                         • Develop SEM Pay Per Click campaigns to
                           drive targeted traffic and sales




Friday, 23 November 12
Social Media &
                     Creative Campaigns
                         Look at engaging customers through Social Media channels, including
                         Facebook, Twitter and YouTube, through:


                         • Promotional content and specials
                         • Online competitions
                         • Creative viral campaigns




Friday, 23 November 12
Customer Acquisition
                     & Loyalty

                         • Identify ideal customers
                         • Reach out to customers in distress




Friday, 23 November 12
Promotions &
                     Email Direct Marketing
                         • Drive newsletter subscriptions
                           through the site

                         • Segment customers by areas of
                           interest and relevance

                         • Deliver targeted and relevant
                           messages through software
                           integration




Friday, 23 November 12
Friday, 23 November 12
.


Friday, 23 November 12

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SilverStripe Info Session 2012 11-22

  • 1. SilverStripe Tim Stuckey - Account Director, Bliss Media Friday, 23 November 12
  • 2. Contents 1. More for less 2. Proprietary to ‘supported Open-Source’ 3. Our Clients 4. Direct Benefit Friday, 23 November 12
  • 3. More for less Friday, 23 November 12
  • 4. • Solution value • Cost • Flexibility • Implementation time • Support • Risk/ Liability Friday, 23 November 12
  • 5. Proprietary to ‘supported Open Source’ Friday, 23 November 12
  • 6. Then • 2 internally developed and supported CMS’s • Large organisation clients • Strong revenue stream • Client-driven development roadmap Friday, 23 November 12
  • 7. The market • CMS increasingly client-dictated • Features/functionality in briefs increased • Internal technical support • Change full-service focus • Starting to see more value for clients Friday, 23 November 12
  • 8. We are a creative digital agency producing world class user experiences across web, ecommerce & mobile Friday, 23 November 12
  • 9. Our USP We place customers at the centre and invest heavily in the creative process - including wireframes, ideas generation, competitor analysis, workshops, user focus groups and great creative execution. Friday, 23 November 12
  • 11. Cabrini Redevelopment • Find a Doctor • Online Booking • 62 page Business & User Requirements • Online Payment • Multiple Access Levels (across differing • Donation Payment functions) • FAQ • 20 templates and wireframes • GP only area • We delivered more for less • Multiple photo galleries Friday, 23 November 12
  • 16. Open source with liability • Warranty choice • Design & Development Flexibility • Offer supported or unsupported • Extensions • Direct technical engagement • No annual cost • Ensure high quality delivery and coding • Pre-sales technical lead practices • Positioned Bliss to deliver outcomes • Increase customer value and confidence Friday, 23 November 12
  • 19. Digital Strategy Bliss Media continue to work with our clients as a digital strategic partner to continually review and improve. Friday, 23 November 12
  • 20. Planning Workshops Collaborate regularly to innovate, improve, drive conversion and increase market-share. Text Text • Non-billable Account Direction • Define KPI’s • Detailed analytical analysis • Develop benchmarks • Discuss campaign ideas • Discuss greater marketing / communication mix Friday, 23 November 12
  • 21. Conversion Optimisation • Post Launch measure conversion funnels with Google Analytics to see where offering drops short of expectation • Improve design and user experience to increase conversions Friday, 23 November 12
  • 22. Traffic Generation through SEO & SEM • Develop Monthly SEO campaign to organically rank for targeted keywords in first page of Google • Develop SEM Pay Per Click campaigns to drive targeted traffic and sales Friday, 23 November 12
  • 23. Social Media & Creative Campaigns Look at engaging customers through Social Media channels, including Facebook, Twitter and YouTube, through: • Promotional content and specials • Online competitions • Creative viral campaigns Friday, 23 November 12
  • 24. Customer Acquisition & Loyalty • Identify ideal customers • Reach out to customers in distress Friday, 23 November 12
  • 25. Promotions & Email Direct Marketing • Drive newsletter subscriptions through the site • Segment customers by areas of interest and relevance • Deliver targeted and relevant messages through software integration Friday, 23 November 12