1. Gold Mobile Overview
Mobile Marketing & Loyalty

2. About Gold Mobile
Gold Mobile is a mobile marketing and loyalty firm that
enables enterprises to deploy and manage mobile
marketing programs and strategies:
• Proven ROI and use cases with Fortune 1000 clients
• Focus on marketing, CRM & Loyalty solutions that drive
consumer engagement
• Deep experience in behavioral methodologies and
consumer response
• Proprietary mobile technology platform with enterprise
tools & applications
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3. Why Mobile?
• 89% of the US population has a mobile phone(277 million Users)
• Mobile phones outnumber the internet 3:1 growing to 4:1 by 2011
• 80% of people believe they would receive a quicker response from
text than email…94% of mobile messages are read
• Mobile ad spending projected at $1.5 B by 2013
• 50% of consumers have used mobile phones in the purchase
process (directions, locations, research coupons)
• Moms rated their cell phone as their single most important tech
gadget over the internet and digital cameras
• U.S. mobile subscribers between the ages of 35 and 44 use text
more than phone calls
Source: Nielsen Mobile - December 2008
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4. What is Mobile?
Device Agnostic Approach to Mobile: Gold Mobile supports all mobile
communication forms with the ability to detect devices and deliver an optimal
experience on all phones
Text (SMS, MMS)
WAP (Mobile Web)
Downloadable Apps
Images
Voice/IVR
Email
2D/QR Codes
Video
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5. The Right Mobile Tools
Proven Enterprise Mobile Toolkit: Gold Mobile has a broad set of mobile tools
to create engagement and solve complex communications problems
Application Overview Business ROI
GoMo Campaign
• Engage targeted customers, to drive traffic and
• Broadcast messages, alerts, promos, coupons,
sales while building mobile opt-in communities
education & training
GoMo Chat
• Improve customer service delivery in call
• One to one engagement, operations, call
centers and help desk environments with mobile
center, help desk
GoMo Promo • Increase coupon redemption rate, strategically
• Intelligent couponing, viral, unique codes, drive purchases, and traffic
event or time driven • Grow spending and repeat customer visits
• Mobilize content and product offerings and
GoMo Directory
enable advertising and sponsorship
• Sponsor listings, maps, ads, directions
• Deploy mobile web and downloadable app
schedules, & local guides
solutions to engage consumers
GoMo Wallet
• Drive new & increased revenue and brand
• Loyalty, rewards, transactions and m-
loyalty within your existing business model
commerce
GoMo Survey • Increase audience responses with real-time
• Surveys, consumer response, feedback, new surveys driven by an easy to use & administer
product information content management system
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6. GoMo Campaign
GoMo Campaign is a powerful web-based dashboard that allows easy
deployment of text message, email and voice (audio) marketing campaigns,
consumer registration (opt-in) and subscriber database management
Customer Use Case
Ford integrated GoMo Campaign with
their TV, print and radio advertising to
drive consumers into their dealerships:
• 18% cross make (Honda and
Toyota owners subscribing to a
Ford offer)
• 42% redemption
• 70% registration
• 38% up-sell
“The results were well above my expectations in terms of the number and pace of
customer response, dealership satisfaction with the program, the large amount of non-
Ford vehicles redeeming certificates and the amount of up-sell”
-Eric Kwiatkowski, Account Manager, Cincinnati Ford Dealer Ad Fund
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7. GoMo Chat
GoMo Chat is a web-based application that allows call center representatives
to hold multiple simultaneous (one-to-one) 2-way text chat conversations
with customers. It is designed to help call centers reduce high call volume
stress while improving the customer experience with the ability to send
information directly to consumers
Customer Use Case
Barnes Jewish Community Hospital is deploying GoMo Chat to:
• Deliver information directly to customers including directions, referrals,
and appointment reminders
• Improve the overall customer service experience by reducing wait times
• Reduce call volume and call duration with mobile chat functionality
• Capture consumer information to create opportunities for outbound
marketing and consumer engagement
© 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 7

8. GoMo Promo
GoMo Promo is a promotion & merchandising tool that uses 2D Mobile Barcodes,
SMS, and Mobile Web to easily generate highly targeted and customizable mobile
consumer incentives; it has an easy to use web-based command center, allowing
administrators to easily create, implement and manage mobile promotions and
consumer engagement across all locations, departments, and brands
Customer Use Case
Compass provides food in more than
40,000 locations around the world. They
are using GoMo Promo to create
engagement the point of sale delivering
marketing, content, nutritional information
and coupons
“Our mobile program has not only significantly
increased customer satisfaction; it has also increased
traffic to the dining centers.”
- Lisa McEuen, Compass Senior VP of Strategic
Marketing
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9. GoMo Directory
GoMo Directory is a content management system (CMS) that allows for the
speedy deployment and administration of multi-tiered mobile websites.
Advanced usage reporting and an intelligent directory tree make this CMS
highly flexible and customizable to allow brands and retailers to create
consumer engagement via the mobile web as well as downloadable apps.
Product features include dynamic mapping and reporting
Customer Use Case
HMS Host provides food
service in 90 airports across
the U.S. Using GoMo Promo to
create engagement and
increase service for airport
travelers:
• Directions and maps
• Mobile coupons and location
based offers
• Product and location
descriptions and menus
• Integration with POS and
other databases
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10. Connected Enterprise App Solution
GoMo Directory can also be used to create customized Enterprise App
Solutions that combine downloadable apps, mobile web and text to maximize
engagement while using the advanced features of smart phones
• Deploy an App & WAP strategy that promotes broad market coverage
• Consistent, single content management system for WAP & Apps
• Simultaneously update all formats
• Unified, connected enterprise solution for mobile
Canteen, a vending machine firm
Customer Use Case
with more than 120,000 machines
is deploying a mobile solution to
deliver nutritional information:
• Required by law to provide
nutritional content by 2012
• Saved hundreds of thousands
dollars by using mobile
• Created a new tool to engage
customers at the point of sale
• Incorporated iPhone app,
Blackberry app, mobile web,
text and 2D Barcode in a single
solution
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11. Mobile Loyalty Wallet
GoMo Wallet is a next generation loyalty solution that combines Gold Mobile’s
robust CRM and loyalty platform with Telcordia’s industry-leading real-time service
delivery & charging suite -- ensuring fast and secure transactions on mobile
phones. GoMo is a highly scalable solution, built to service the enterprise, with an
infrastructure used worldwide to process millions of transactions
Customer Use Case Rutgers University is
deploying the Mobile Wallet
to:
• Facilitate ticket,
Mobile
Mobile Wallet
concessions and
Message Received
Wallet Account Set Up Shared Users
Welcome to
Mobile Wallet!
Your enrollment
merchandise purchasing
reward is $25.
Earn 5% on
and micro donations on
every purchase
at Rutgers mobile devices
• Create engagement and
Stadium!
deliver offers at sporting
events
• Build a loyalty program
where members receive
points and status to
promote higher loyalty
© 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 11

12. GoMo Survey
GoMo Survey is a robust mobile survey platform for rapidly creating, deploying,
custom created mobile surveys. Driven by an easy to use web-based CMS (content
management system), Gomo Survey can be used to create on-demand surveys that can
be deployed either in real time or pre-scheduled up to 365 days in advance. GoMo
Survey includes reporting and advanced analytics
Customer Use Case
© 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 12

13. Custom Solutions & Integration
Gold Mobile also works with clients to deploy Custom Solutions or to
integrate our products into a client’s business environment and systems. We
have integrated our mobile platform into CRM databases, Pricing systems,
POS systems and inventory management programs. The Gold mobile solution
is SaaS and has a user friendly API to facilitate integration
Customer Use Case Publix is deploying a mobile engagement
solution to drive interaction with retail
pharmacy customers for added
convenience, improved compliance,
increased persistency and enhanced
brand loyalty and intimacy. Program
includes:
• Prescription refill Reminders
• Consumer preference database
• Sponsorship and marketing
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14. Unique Engagement Technology
Consumer Engagement Engagement Delivery
Technology Technology
• Real-Time Personalized Content • Scalable Enterprise Infrastructure:
LDAP-based architecture allows advanced
Delivery: decipher message content account visibility and application monitoring
on-the-fly, allowing applications to capabilities for local, regional and nation-wide
instantly send the most relevant lifestyle program deployment
and/or business content to each
individual • Multiple Mobile Delivery Formats:
text, video, email, MMS, WAP, voice
• Dynamic Mobile Routing:
expression-matching technology that • Real-Time Transcoding System:
“reads” the message and routes to the automatically ensures optimal presentation of
appropriate processing system or call pages, images and videos on over 5,000
center phones across all major carriers worldwide
• Contextual Audience • Platform API: extends client enterprise
Segmentation: sophisticated Group applications to mobile devices. Session-based
Logic with Category Management, message processor provides “on-the-fly”
enabling our enterprise customers to responses to engage mobile consumers.
send contextually relevant personalized Applications include POS, inventory, ordering,
messages by group/category scheduling and others
• Session Management: enables • Strong Infrastructure Partners:
two-way interactive dialogue without the Partners include Inmar, the leading coupon
use of keywords reconciliation platform and Telcordia, global
provider of carrier-grade transaction engines
© 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 14

15. Advanced Reporting & Analytics
The Gold Mobile platform includes a
suite of standard and customizable
reports and analytics to measure
campaign efficacy
Reports include:
• Database segmentation
• Heat Maps
• WAPsite Traffic Reports
• Opt-ins
• Coupon Redemption
• Message Delivery
© 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 15

16. Contact
Gold Mobile
Tim George
120 Wood Avenue South, Suite 401
Iselin, NJ 08830
732-632-8801 ext. 256
tgeorge@gold-mobile.com
© 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 16