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Developing a Business Case for Innovation
Why You Need A Business Case




✓   To justify the risk of investing in innovation
✓   To convince management to endorse your idea
✓   To ensure you logically think through everything
One page
Executive Summary   snapshot of
                      the whole
                    busin ess case
One page
Executive Summary   snapshot of
                      the whole
                    busin ess case

WRITE THIS

LAST
WHAT is the
    PROBLEM
to be SOLVED?
Frame it in terms of these guys...

                                     ... The Customer
Your Solution
your solution must be
SUPER EASY TO
UNDERSTAND
Why It’s Innovative




    “New ideas that
     create value”
Customer Research
CONDUCT A
SURVEY
TRY SELLING YOUR
INNOVATION
Design & Development Plans
Investment Requirements




✓   Design & Development
✓   Project Management
✓   Marketing
Expected Benefits




FINANCIAL       SOCIAL     ENVIRONMENTAL
The Ask
Recap of sections

✓   Executive Summary
✓   The Need
✓   Your Solution
✓   Why it is Innovative
✓   Customer Research
✓   Design and Development Plans
✓   Investment Requirements
✓   Expected Benefits
✓   The Ask
THE END




THANKS
Picture Credits




✓   Girls scratching head: Tintin44 on Flickr
✓   Van: Lulumon athletica on Flickr
✓   Rubics cube: Nitot on Flickr
✓   Customers www.bytec.co.uk/images/photos/sketches.jpg
✓   Sketch picture: NathanaelB on Flickr
✓   Currencies: M4D Group on Flickr

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Developing a Business Case for Innovation