logo

1. What graphic do you want todesign?
The graphic I wantto designisfora perfume titledMélange.Thiswill be forperfumecompanythat
isgoingto be basedinFrance hence the reasonwhyfor the Frenchname of the fragrance.My client
wanteda graphicthat wouldappeal tothe audience theyare tryingtotarget. Notonlyformenbut
for womenaswell.Myclientalsowantedthe graphicdesignlogotoshowcase itsclassandelegance
as the perfume representsstature andpower.The productitself isgoingtohave the graphicdesign
printon the logoas it will gowiththe companydesignof the bottle.
What media sector wouldyoudesignthis for?
The Media sectorI wouldwantto designthisforisprint,thisisbecause whenbroughttolife it
wouldbringsome authenticitytothe perfume bottle.Alsoitwouldmake acertaintype of person
feel worthyof possessing. Thiswill helpthe graphictostandoutmore as it will give the logoasense
of purpose alsomakingitappealingtothe targetaudience.It’sseenasmore professionalwhichwill
helpthe companyto marketand the productwiththe use of the designedlogo.
Discuss andexplainthe audience for your product?
My targetedaudience is forbothmenandwomenaged18-35. The reasonbehindthisisbecause the
perfume representssexiness,youngandfearlessandalsorepresentsthatsmellingandlooking good
shouldbe andwe feel itwouldappeal the thistype of audience. The productandbrandalso
representsclassanda sense of powerputtingpowertohandsof the youngfemale andmale bosses
incharge.
Sketch
Thisis onlyone of the sketchesthatwas designed,thisislookinglike averystrongcandidate asitfits
the criteriaof whatlogoiswantedfor the perfume bottle.Manydesignswere takenintoaccount
but as we progressedwe narroweditdowntoa few theneventuallycame tothe final conclusionof
whatthe deignedlogoshouldlooklikeforthe graphicdesign.Butthere’sstillapossibilitythatthey
mightstill be a fewchanges tothe designbutnot toomuch.