Social Media play an increasingly important role in modern communication. This presentation shows the role these channels play in creating ambassadors for the space exploration story.
6. @timmermansr #SSP14
Boring definitions
• “Social media is digital content and interaction
that is created by and between people.”
Sam Decker – Mass Relevance
• “Social media broadly defined consists of any
online platform or channel for user generated
content.”
Joe Cothrel – Lithium Technologies, Inc.
12. @timmermansr #SSP14
Social Media Strategy
• Why Social Media?
strategy, objectives
• How will I use it?
content, audience
• What will I use?
channels
21. @timmermansr #SSP14
Summary…
• Social Media are the new Mass Media
• Social Media are about SOCIAL interaction
• Social Media require a strategy
• Social Media can be accurately measured
• Social Media use the power of ambassadors
• Social Media are perfect for Space Outreach!