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@timmermansr #SSP14
The Role of Social Media in Space
#SSP14 Alumni Conference – 12 July 2014
@timmermansr #SSP14
@timmermansr #SSP14
@timmermansr #SSP14
Social Media are a waste of time!
@timmermansr #SSP14
WAT IS SOCIAL MEDIA?
@timmermansr #SSP14
Boring definitions
• “Social media is digital content and interaction
that is created by and between people.”
Sam Decker – Mass Relevance
• “Social media broadly defined consists of any
online platform or channel for user generated
content.”
Joe Cothrel – Lithium Technologies, Inc.
@timmermansr #SSP14
Social media are about
SOCIAL
…more than about MEDIA
@timmermansr #SSP14Source: Omnibeat.com – John Zahn
@timmermansr #SSP14
2009: first tweet from space
@timmermansr #SSP14
2014: NASA Social Media
6.9 million
followers
3.6 million
page
followers
300 million+
views
32 channels
900,000
subscribers
187 million views
800,000
followers
6,800 photos
18 TV channels,
always live!
600,000
followers
19,000
followers
@timmermansr #SSP14
So how does it work?
@timmermansr #SSP14
Social Media Strategy
• Why Social Media?
 strategy, objectives
• How will I use it?
 content, audience
• What will I use?
 channels
@timmermansr #SSP14
@NASASocial
Photo credit: NASAphoto credit: NASA/Bill Ingals
Brand ambassadors for life, 100 at a time…
Follow Tip!
@timmermansr #SSP14
@Social4Space
@Social4Space
Follow Tip!
@timmermansr #SSP14
@SpaceUpConf @SpaceUpEU Follow Tip!
@timmermansr #SSP14
@AuroraTweetup Follow Tip!
@timmermansr #SSP14
Measuring your impact
@timmermansr #SSP14
Measuring your impact
@timmermansr #SSP14
Not much
happens
Alumni start
arriving
Astronaut
Panel
Alumni
Activities
@timmermansr #SSP14
SSP13
SSP13
SSP13
SSP12
SSP14
SSP13
@timmermansr #SSP14
Summary…
• Social Media are the new Mass Media
• Social Media are about SOCIAL interaction
• Social Media require a strategy
• Social Media can be accurately measured
• Social Media use the power of ambassadors
• Social Media are perfect for Space Outreach!
@timmermansr #SSP14
Thank you!
See you on Twitter!
@timmermansr
@TravelsInOrbit
@WorldSpaceWeek
@SpaceUpEU
@NVR_Ruimtevaart

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Role of Social Media in Space - #SSP14 Lightning Talk