Organic Exchange Transparency Workshop October 2008

The Examined Brand. or “How Patagonia earned its peaks” October 2008

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Drivers Accelerators Enablers ,[object Object],[object Object],[object Object],Why?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Industries Communities Brands ,[object Object],[object Object],[object Object],Who?

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Translucency heroes…the master storytellers…

Transparency leaders…the new market-makers…

Social Communication Limitless brand extension Validation Sharing Visualisation Rich detail Remove barriers Assurance Real time!

Summary of Patagonia experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Source: AccountAbility/NCC Consumer Accountability could change the world…

Source: AccountAbility/NCC Actively seeking engagement…

Source: AccountAbility/NCC We want to trust you…

Source: AccountAbility/NCC And ethical rewards are on the rise…

Speaker biography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organic Exchange Transparency Workshop October 2008

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Organic Exchange Transparency Workshop October 2008