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DOs and DON'Ts
for the seven
most used
infographics.
DO DON'T
infographics @
Tim Karsko
Art and
Creative Director
Tim Karsko
@
@
1 @
1Bar
Charts
@
Bar Charts, vertical (Columns)
January
147
245
62
February March
250
200
150
100
50
0
@
Bar Charts, vertical stacked
January February March
250
200
150
100
50
0
Theme 1
Theme 2
Theme 3
Theme 4
@
Bar Charts, stacked to 100%
Theme 1
Theme 2
Theme 3
Theme 4
January February March
250
200
150
100
50
0
@
Theme 1
Theme 2
Theme 3
Theme 4
Bar Charts, horizontal
The quick
Brown fox
Jumps over
350
330
360
200
240
260
140
190
180
80
110
70
@
Use horizontal labels
January February
@
Use horizontal labels
January February
January
February
March
@
Use horizontal labels
January February
January
February
March
@
Space bars appropriately
1/2
@
Space bars appropriately
1/2
@
Space bars appropriately
1/2
@
Start the y-axis at value zero
50
0
@
Start the y-axis at value zero
50
0
52
51
50
@
Start the y-axis at value zero
50
0
52
51
50
@
Use consistent colours
@
Use consistent colours / shadings
@
Use consistent colours / shadings
@
Use consistent colours / shadings
@
Order data appropriately
Apples
Bananas
Lemons
@
Order data appropriately
Apples
Bananas
Lemons
Bananas
Lemons
Apples
@
Order data appropriately
Apples
Bananas
Lemons
Bananas
Lemons
Apples
@
2 @
2Pie
Charts
@
Standard Pie Chart
40+30+10+20 @
Donut Pie Chart (e.g.with logo)
40+30+10+20@
@
1040+30+10+20
Donut Pie Chart, exploded
@
10+2040
30 10Pie Chart, rose-style
@
Not more than 5 Categories
40+25+20+10+5 @
Not more than 5 Categories
40+25+20+10+513+15+13+19+10+17+3+9+1@
Not more than 5 Categories
40+25+20+10+513+15+13+19+10+17+3+9+1@
25+15+20+30+1040+30+15+10+5
Don't use Pie Charts to compare
@
25+15+20+30+1040+30+15+10+5
Don't use Pie Charts to compare
@
Better practice: Bar Charts
@
40+30+20+10
Data should always add to 100%
40
30
10
20
40+30+20+10 = 100
@
40+30+20+1040+30+20+10
Data should always add to 100%
3640
2230
310
720
40+30+20+10 = 100 36+22+7+3 = 68
@
40+30+20+10 = 100 36+22+7+3 = 68
40+30+20+1040+30+20+10
Data should always add to 100%
3640
2230
310
720
@
Order the slices neatly: Top down
40+5+10+15+30 1 2
3
5 4
@
Order the slices neatly: Clockwise
40+30+15+10+51
2
3
5
4
@
Order the slices neatly
40+30+15+10+510+15+5+30+401 1
2 2
3
3
5
5
4
4
@
Order the slices neatly
40+30+15+10+510+15+5+30+401 1
2 2
3
3
5
5
4
4
@
Do not use >3D<
40+30+15+10+5 @
Do not use >3D<
40+30+15+10+5 @
Do not use >3D<
40+30+15+10+5 @
3 @
3Line
Charts
@
Line Charts
5-1 5-2 5-3 5-4 5-5 5-6 5-7
150
100
50
0
@
10
0
5
Have a zero line if possible
@
15
10
5
10
0
5
Have a zero line if possible
@
Have a zero line if possible
15
10
5
10
0
5
@
Try to avoid more than four lines
@
Try to avoid more than four lines
@
Try to avoid more than four lines
@
Better practice...
@
Better practice: Splitting
@
Prefer solid lines
@
Prefer solid lines
@
Prefer solid lines
@
Except it£s printed in black&white
@
Except it£s printed in black&white
@
Label the lines directly if possible
Apples
Bananas
Lemons
@
Label the lines directly if possible
Apples
Apples
Bananas
Bananas
Lemons
Lemons
@
Apples
Apples
Bananas
Bananas
Lemons
Lemons
Label the lines directly if possible
@
Use an obvious height
@
Use an obvious height
@
Use an obvious height
@
4 @
4Area
Charts
@
60+90+50+7030+70+50+8010+35+15+25
Area Chart
January February March April
Theme 3
Theme 2
Theme 1
@
90+70+80+10075+50+65+5530+25+40+25
Area Chart, stacked
January February March April
Theme 3
Theme 2
Theme 1
@
75+50+65+5510+35+15+25
Area Chart, stacked to 100%
January February March April
Theme 3
Theme 2
Theme 1
@
Make it easy to read
@
Make it easy to read
@
Make it easy to read
@
Start your y-axis value at 0
150
50
100
200
0
@
150
100
50
Start your y-axis value at 0
150
50
100
200
0
@
150
100
50
Start your y-axis value at 0
150
50
100
200
0
@
Avoid more than 4 categories
@
Avoid more than 4 categories
@
Avoid more than 4 categories
@
Transparent colours can help
@
Transparent colours can help
@
Transparent colours can help
@
Not usefull for too discrete data
500
250
0
@
Not usefull for too discrete data
500
250
0
150
50
100
200
0
@
150
50
100
200
0
Not usefull for too discrete data
500
250
0
@
5 @
5Scatter
Plots
@
Scatter Plots
50
40
30
20
10
1 2 3 4 5 6 7 8 9 10 11
0
Theme 3Theme 2Theme 1
@
Start the y-axis value at 0
50
40
30
20
10
1 2 3 4 5
0
@
Start the y-axis value at 0
50
70
40
60
30
20
1 2 3 4 5
50
40
30
20
10
1 2 3 4 5
0
@
Start the y-axis value at 0
50
70
40
60
30
20
1 2 3 4 5
50
40
30
20
10
1 2 3 4 5
0
@
50
40
30
20
10
1 2 3 4 5
0
Include more variables
@
50
40
30
20
10
1 2 3 4 5
0
50
40
30
20
10
1 2 3 4 5
0
Include more variables (e.g. size)
@
50
40
30
20
10
1 2 3 4 5
0
Trend lines can be usefull
@
50
40
30
20
10
1 2 3 4 5
0
50
40
30
20
10
1 2 3 4 5
0
Trend lines can be usefull
@
Not more than three for comparing
50
40
30
20
10
1 2 3 4 5
0
@
Not more than three for comparing
50
40
30
20
10
1 2 3 4 5
0
50
40
30
20
10
1 2 3 4 5
0
@
Not more than three for comparing
50
40
30
20
10
1 2 3 4 5
0
50
40
30
20
10
1 2 3 4 5
0
@
6 @
6Bubble
Charts
@
50
40
30
20
10
1 2 3 4 5 6 7 8 9 10 11
0
Theme 3Theme 2Theme 1
Bubble Plot Chart
@
Bubble Map Chart
Theme 3
Theme 2
Theme 1
@
Take care of correct proportions
1x 2x
@
Take care of correct proportions
1x1x 2x2x
@
Take care of correct proportions
1x1x 2x2x
@
5
4
3
2
1
0
€
€
€
€
€
€
€
Don't use weird shapes
@
Don't use weird shapes
5
4
3
2
1
0
€
€
€
€
€
€
€
5
4
3
2
1
0
@
5
4
3
2
1
0
€
€
€
€
€
€
€
5
4
3
2
1
0
Don't use weird shapes
@
7@
7Heat
Maps
@
Heat Map
Theme 1
Theme 2
Theme 3
Theme 4
@
Heated Tree-Map
@
Heated Grid
@
Heated Periodic Table
@
NW
BB
BE
ST
TH
HE
NI
HB
SH
HH MV
SN
BY
BW
RP
SA
Use simple map outlines & colours
@
Use simple map outlines & colours
NW
BB
BE
ST
TH
HE
NI
HB
SH
HH MV
SN
BY
BW
RP
SA
@
Use simple map outlines & colours
NW
BB
BE
ST
TH
HE
NI
HB
SH
HH MV
SN
BY
BW
RP
SA
@
Chose colours appropriately
@
Chose colours appropriately
@
Chose colours appropriately
@
Choose appropriate data ranges
75-81
81-82
82-89
90+
@
Choose appropriate data ranges
75-7675-81
77-7881-82
79-8082-89
81+90+
@
Choose appropriate data ranges
75-7675-81
77-7881-82
79-8082-89
81+90+
@
Don't overuse patterns
@
Don't overuse patterns
@
Don't overuse patterns
@
@
DOs @
> Do use as few colours
as possible and sensefull
@
> Do use as few colours
as possible and sensefull
> Do order your data sets
in logical heirarchy
@
> Do use as few colours
as possible and sensefull
> Do order your data sets
in logical heirarchy
> Visualize your data to be
easy to read and compare
@
> Do use as few colours
as possible and sensefull
> Do order your data sets
in logical heirarchy
> Visualize your data to be
easy to read and compare
> Use icons instead of labels @
DON'Ts @
> Do not use high contrast colours
like blue vs. yellow etc.
@
> Do not use high contrast colours
like blue vs. yellow etc.
> Do not use 3D Charts because
they screw up perception
@
> Do not use high contrast colours
like blue vs. yellow etc.
> Do not use 3D Charts because
they screw up perception
> Do not use more than 6 colours
@
> Do not use high contrast colours
like blue vs. yellow etc.
> Do not use 3D Charts because
they screw up perception
> Do not use more than 6 colours
> Do not use distracting Fonts and
Elements (italic, underlined ...)@
> Do not use high contrast colours
like blue vs. yellow etc.
> Do not use 3D Charts because
they screw up perception
> Do not use more than 6 colours
> Do not use distracting Fonts and
Elements (italic, underlined ...)@
> Do not use high contrast colours
like blue vs. yellow etc.
> Do not use 3D Charts because
they screw up perception
> Do not use more than 6 colours
> Do not use distracting Fonts and
Elements (italic, underlined ...)@
> Do not use high contrast colours
like blue vs. yellow etc.
> Do not use 3D Charts because
they screw up perception
> Do not use more than 6 colours
> Do not use distracting Fonts and
Elements (italic, underlined ...)@
> Do not use high contrast colours
like blue vs. yellow etc.
> Do not use 3D Charts because
they screw up perception
> Do not use more than 6 colours
> Do not use distracting Fonts and
Elements (italic, underlined ...)@
> Do not use high contrast colours
like blue vs. yellow etc.
> Do not use 3D Charts because
they screw up perception
> Do not use more than 6 colours
> Do not use distracting Fonts and
Elements (italic, underlined ...)@
@
@
End of
part 2
t.b.c. ... @
Find the first
part of this
presentation @
>The Good,
the Bad and
the Ugly< @
here:
@
Or if you like
to watch
and listen... @
here:
Search for: @
[DataVizRM#1]
>The good,
the bad and
the Ugly<
@
Thankyou
:)
@
All Rights are
FreeORsituated
bytheauthors@

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