This white paper/slide deck discusses the issue of the threat to the Web from mobile apps, and proposes a solution (www.webhub.mobi) that tilts the playing field in mobile back to the Web.

1. Will
Mobile
Apps
Replace
the
Web?
(or,
Why
WebHub.mobi?)
Image
captured
from
an
iPhone
“US
News
1”
category
in
“News
Hub”
is
acHve
4.2012
©
Yuvee,
Inc.
All
rights
reserved.
1

2. Without a better means of getting mobile users to surf the Web,
most websites are essentially cut off from mobile users
• The
Web
is
harder
to
use
on
smartphones
• Users
look
to
apps
for
what
they
want
to
do
on
smartphones,
including
for
Web
content
• BUT
– apps
are
limited,
wall-­‐garden
content
experiences
(versus
the
fully
interconnected
Web)
– most
websites
cannot
afford
apps
4/2012
©
Yuvee,
Inc.
All
rights
reserved.
2

3. Why the Web is Harder on Smartphones
• The
tradiHonal
PC/laptop
tools
for
connecHng
users
and
websites
(search
engines,
web
ads,
bookmarking,
etc)
are
not
effecHve
on
small
screen
mobile
devices
for
connecHng
users
and
websites
for
many
reasons
1. Typing
on
touchscreens
is
hard
• hard
to
type
URLs
into
mobile
browsers
• hard
to
type
queries
into
search
engines
2. Using
search
engines
is
harder
• hard
to
see
lists
of
results
• hard
to
siW
through
pages
of
search
results
• hard
to
go
back
and
forth
between
results
and
sites
• Search
engines
(and
websites)
cannot
simultaneously
show
content
and
ads
on
mobile,
thereby
making
search
and
web
adverHsing
less
useful
for
BOTH
users
and
websites
• search
engines
can
show
only
a
few
results
at
a
Hme
on-­‐screen
3. MarkeHng
a
website
to
mobile
is
hard
• people
are
trained
to
look
first
to
app
stores
for
much
of
what
they
want
to
do
on
their
smartphones
• most
PC-­‐side
Web
markeing
and
adverHsing
does
not
work
effecHvely
on
smartphone
screens
(eg,
ads
don’t
show
at
all,
or
less
effecHvely)
4. Bookmarking,
favorites
and
website
icons
are
ineffecHve
• hard
to
view
and
organize
bookmarks
on
mobile
• hard
to
sync
bookmarks
across
devices,
especially
if
when
someone
uses
one
browser
on
their
PC/laptop
and
a
different
browser
on
their
mobile
• mobile
users
simply
cannot
and
will
not
find
an
app
for
every
website
they
might
want
to
visit
and
organize
and
use
app
icons
for
every
website
they
might
want
to
visit
4/2012
©
Yuvee,
Inc.
All
rights
reserved.
3

4.
Most
Websites
Cannot
Afford
Apps
• It
is
expensive
enough
to
develop,
market
and
support
– a
desktop
version
of
the
website
that
works
across
all
browsers
– mobile
version(s)
of
the
website
that
work
across
all
mobile
browsers
• Adding
the
cost
of
developing,
markeHng
and
supporHng
a
mobile
app
version
of
the
website
is
simply
not
a
viable
opHon
for
most
websites
– mobile
apps
need
to
work
and
be
marketed
across
mulHple
operaHng
systems
(at
least,
iOS
and
Android,
probably
Win
8
phone
and
maybe
others),
each
of
which
has
separate
development
environments
and
rules,
and
separate
app
stores
4/2012
©
Yuvee,
Inc.
All
rights
reserved.
4

5.
And,
mobile
apps
have
drawbacks
• Mobile
apps
have
many
drawbacks
to
the
extent
they
are
replacements
of
websites
– apps
cannot
replicate
the
richness
of
the
user
experience
of
the
fully
interconnected
Web
• apps
are
targeted,
single-­‐purpose,
walled-­‐garden
content
environments
• with
as
much
latency
in
the
user
experience
as
a
website
(because
they
pull
data
from
cloud
servers)
– apps
are
parHcularly
hard
to
market
– many
users
are
already
swamped
with
app
icons
…
adding
an
app
icon
for
each
website
a
person
wants
to
use
rapidly
becomes
overwhelming
4.2012
©
Yuvee,
Inc.
All
rights
reserved.
5

6.
So,
Mobile
Apps
Threaten
the
Web
• Mobile
apps
that
primarily
pull
content
from
the
Web
are
– bad
for
most
websites
– consequently
bad
for
the
Web
and
users
4/2012
©
Yuvee,
Inc.
All
rights
reserved.
6

7.
WebHub
is
an
effecDve
tool
for
connecDng
users
and
websites
on
smartphones
• www.webhub.mobi
is
“your
home
base
for
a
richer,
simpler
Web”℠
ü Richer
• Hubs
for
accessing
hundreds
of
websites,
expanding
your
Web
horizons
with
no
effort
at
all
• Hubs
for
almost
every
interest:
news,
sports,
shopping,
music,
videos,
arts,
social,
business,
etc.
ü Simpler
• “one-­‐thumb
surfing”℠
on
touchscreen
smartphones
• people
need
fewer
icons
on
your
phone
and
desktop
• unifies
surfing
across
all
of
a
user’s
devices
and
browsers
• removes
all
the
hard
steps
from
mobile
surfing,
including,
no
need
to
type
or
remember
URLs
• stores
usernames
and
passwords
for
instant
access
from
any
device
• stores
a
user’s
surfing
notes,
including
for
each
and
every
website
in
WebHub
ü Provides
an
opHmal
mobile
and
cross-­‐device
brand
markeHng
and
adverHsing
channel
4.2012
©
Yuvee,
Inc.
All
rights
reserved.
7

8.
WebHub
effecDvely
brings
the
Web
to
mobile
• In
short:
www.webhub.mobi
Hlts
the
playing
field
back
in
favor
of
the
Web
on
touchscreen
smartphones
ü by
making
vast
areas
of
the
rich
Web
far
easier
to
access
than
Web-­‐
focused
mobile
apps
(via
“one-­‐thumb
surfing”
and
more)
ü and
unifying
the
browsing
experience
across
a
user’s
device
• in
the
context
of
the
“cross-­‐device”
user
lifestyle,
meaning
the
rapidly
growing
user
preference
for
surfing
the
Web
from
a
range
of
devices
during
the
day
(smartphones,
tablets,
PCs/laptops,
and,
increasingly,
TVs)
4.2012
©
Yuvee,
Inc.
All
rights
reserved.
8

9.
WebHub’s
Key
Features
for
Users
• “One-­‐thumb
surfing”
of
the
Web
removes
the
difficult
steps
from
surfing
on
mobile
• Each
user’s
personalized
Web
experience
(websites,
usernames,
passwords,
surfing
notes)
instantly
follows
them
throughout
the
user’s
day,
regardless
of
device
or
browser
– people
are
showing
a
global
preference
for
switching
among
mulHple
devices
(smartphone,
tablet,
laptop/pc)
during
the
day
– WebHub’s
all-­‐device
dashboard
addresses
key
needs
to
unify
and
enhance
that
“cross-­‐device”
lifestyle
– to
learn
more,
read
our
“What
is
WebHub”
white
paper
and/or
visit
our
tutorial/informaHonal
videos
at
hgp://www.youtube.com/user/WEBHUBdotMOBI
4.2012
©
Yuvee,
Inc.
All
rights
reserved.
9

10. Empowering
People
• WebHub
gives
people
the
full
power
of
the
Web
from
their
mobile
and
across
their
devices
• Adding
a
single
WebHub
website
icon
to
a
person’s
smartphone
essenHally
represents
adding
thousands
of
website
icons
that
are
fully
organized
and
instantly
accessible
– Together
with
all
addiHonal
funcHonality
and
features
of
WebHub
4.2012
©
Yuvee,
Inc.
All
rights
reserved.
10

11. Empowering
Websites
• Websites
get
a
single,
opHmal
channel
to
reach
users
on
mobile
and
across
users’
devices
• Websites
do
not
need
mobile
apps
…
just
desktop
and
mobile
versions
of
their
website
4.2012
©
Yuvee,
Inc.
All
rights
reserved.
11

12. Empowering
Brands
• Brands
get
a
single,
opHmal
channel
to
reach
users
on
mobile
and
across
their
devices,
throughout
the
day
– perhaps
the
most
powerful
innovaHon
in
brand
markeHng
in
the
mobile
era
4.2012
©
Yuvee,
Inc.
All
rights
reserved.
12

13.
Browser-­‐based
SoluDons
• Many
people
prefer
one
browser
on
their
PC/laptop
and
whatever
the
default
browser
is
on
their
mobile
device
– syncing
bookmarks
across
browsers
is
problemaHc
– organizing
and
viewing
browser-­‐based
bookmarks
on
PCs/laptops
has
a
user
interface
throwback
to
Hered
lists,
and
does
not
work
well
on
mobile
small
screen
• Any
data
that
is
local
to
the
device
is
in
danger
if
the
device
is
lost
or
stolen
• WebHub
solves
these
problems
– WebHub
is
independent
of
any
specific
browser
– WebHub
is
purely
in
the
cloud,
so
trading
a
device
in
entails
zero
effort
to
transiHon
to
a
new
device,
and
losing
a
device
has
much
less
risk
4/2012
©
Yuvee,
Inc.
All
rights
reserved.
13

14. Privacy
• A
major
issue
facing
the
world
is
the
collecHon
and
use
of
personally
idenHfiable
informaHon
– frequently
in
order
primarily
to
deliver
ad
content
that
is
deemed
highly
relevant
to
a
user
based
on
a
user’s
profile
• WebHub
solves
this
problem
in
a
simple
and
elegant
fashion
– WebHub
has
developed
a
system
capable
of
delivering
the
most
relevant
ads
without
using,
collecHng,
maintaining
or
accessing
any
personal
informaHon
about
its
users
4/2012
©
Yuvee,
Inc.
All
rights
reserved.
14

15.
More
White
Papers
• What
is
WebHub?
• Search
re-­‐invented
for
mobile,
or
what
is
a
ConnecHon
Engine?
• Smartphone
Icons
–
A
System
for
Improving
OrganizaHon
and
Access
• What
is
the
PiQ
music
app?
• The
Importance
of
Patent-­‐Protected
DifferenHators
to
Mobile
Device
Manufacturers
• Topics
in
innovaHon
in
mobile
technology
by
Yuvee
• NeoKeys
–
How
it
works
and
why
it
is
criHcal
to
touchscreen
devices
• What
is
the
NeoKeys
Mixed
Media
Keypad?
• The
Challenge
of
Touchscreen
Cluger
(or
Making
Mobile
Screens
Big)
• The
Non-­‐Subscriber
Revenue
ImperaHve
–
ROI
on
Telecoms
CapEx
• Richness+Simplicity:
The
Holy
Grail
of
Mobile
UI
• Yuvee
-­‐
Mobile
User
Experience
Conference
–
UX
Designers’
Den
Slides
• MoneHzing
the
Keypad
Real
Estate
on
Mobile
Devices
• The
Changing
Face
of
User
Input
on
Mobile
Devices
• Compound
versus
Elemental
Devices
–
New
Mobile
Device
Market
Strategies
• The
Incredible
Shrinking
Search
Results
Page
• Dynamic
Keypads:
Terminology
4.2012
©
Yuvee,
Inc.
All
rights
reserved.
15

16. Where
to
Read
the
White
Papers
www.slideshare.net/Hmhigg/
4.2012
©
Yuvee,
Inc.
All
rights
reserved.
16

17. About
Yuvee
• Yuvee
– owns a global patent portfolio in mobile and cross device UI
– runs www.webhub.mobi
– innovates in mobile and converged device design and user
experiences - making the next generation mobile and converged
lifestyle effortless and immersive for the Web and apps
– WebHub is “powered by NeoKeys” which is a patented user
interface technology for smartphones and converged devices
• Contact
– Tim Higginson at m 847.962.1623
Patents issued and pending – see lists at www.yuvee.com.
Yuvee, PiQ and NeoKeys are trademarks of Yuvee, Inc. WebHub is a registered trademark of Yuvee, Inc.
Other trademarks are the property of their respective owners. No relationship or endorsement is intended or implied.
4.2012
©
Yuvee,
Inc.
All
rights
reserved.
17