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The Changing Face of User Input
                             on Mobile Devices


              User Input Future
                     p
              (widespread adoption of mobile Internet
               and advanced mobile data services)



                          Text and Numbers
                          Commands



                                                  User Input Today
User Input before 2008
                                                  (early stage of adoption of mobile
(before adoption of mobile Internet
                                                  Internet and
and advanced mobile data
                                                  advanced mobile data services)
services))




                                                                                  Note: text and command
  December 5, 2008                               © Yuvee, Inc.                                                1
                                                                                  percentages are estimates
Command v. Text Entry

• The mobile Internet and advanced mobile data services require the user
  to t “commands” over t t entry as an i
  t enter “         d”         text t          increasingly hi h percentage
                                                      i l high         t
  of user input – particularly for immersive data services
• Simple examples of commands:
        •   Camera: snap, zoom +/-, fl h on/off, upload, …
            C                      +/ flash / ff      ld
        •   Game: move left/right, pass, shoot, block, new player, player attributes, …
        •   Internet: home, refresh, new tab, zoom +/-, bookmark, favorites, …
        •   Social apps: locate/poke a friend, upload photo, send video clip, …
        •   Music: h ffl
            M i shuffle, replay, stop, download, sync, …
                               l     t   d      ld
        •   Application: application-specific commands
        •   Movies/TV: play, stop, fast forward, rewind, pause, zoom +/-, …

• On PCs users enter commands to control applications primarily using
     PCs,
  command/task bars with pull-down menus that are accessed using a
  cursor and mouse – but command bars and pull-down menus cannot
   work on mobile devices for the simple reason that the screens are too
   small.
   small
  December 5, 2008                       © Yuvee, Inc.                                    2
Command Entry is Effortless
             using the Neokeys Interface

• We make command entry effortless for the user for any
  application
• We make it easy for application developers and operators
  to code a wide set of commands into their apps that are
  easy for the user, regardless of screen dimensions
• Only NeoKeys creates a physical keypad system with
  commands on the keypad offering a single pattern of use
           d       hk       d ff i      il          f
  across all applications, media and services
   – leaving unimpeded view of high value content on the upper screen
   – and creating a complete integration of the device/software/Web
        d     ti        lt it       ti    f th d i / ft        /W b
• Result: easy and fast adoption across all demographic
  gp
  groups of a broad spectrum of immersive mobile
                      p
  applications and the mobile Internet
 December 5, 2008             © Yuvee, Inc.                         3
No Other System Addresses
                the Command Entry Issue

• Phones with physical buttons             (either a 12 key numeric keypad with
  directional pad and soft keys, or a mini-QWERTY keypad with directional pad
  and soft keys)
   • These require all commands to appear on the main screen of the device
   • These dedicate 30% to 50%+ of the surface of the phone to numeric/text
     oriented keys that (1) do not generate revenue and (2) do not make
     anything easy except numeric and limited text entry

• Phones with touchscreens make up a growing segment
   •   These require all commands to appear on the main screen of the device
   •   These either do not include any physical keys (a serious limitation for
       immersive data services) or include one or even both types of physical keys
       dedicated to numeric and limited text entry




 December 5, 2008                  © Yuvee, Inc.                                  4
The Neokeys Interface
          A User Interface Ecosystem that is critical to the mobile
             Internet and next generation mobile data services



•N K
 NeoKeys i a patented user i t f
         is    t td        interface ecosystem
                                           t
   with one effortless system, it enables the entire industry:
    –   the
         h    user
    –   the   device manufacturer
    –   the   operator
    –   the   application developer community
    –   the   content/media/web companies

    to move to widespread adoption of the full mobile
                    p         p
    Internet and immersive data services and applications by
    making “command” entry effortless


December 5, 2008                 © Yuvee, Inc.                    5
About Yuvee

• Yuvee:
     – develops and licenses advanced user interfaces that make the
       mobile Internet and advanced data services effortless and
       immersive
     – provides consulting services on user interface and innovation
       practices

• Contact:
     – Tim Higginson at (847) 962-1623 or tim@yuvee.com

• Learn more:
     – www.yuvee.com

December 5, 2008               © Yuvee, Inc.                           6

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The Changing Face Of User Input On Mobile Devices 12.5.2008

  • 1. The Changing Face of User Input on Mobile Devices User Input Future p (widespread adoption of mobile Internet and advanced mobile data services) Text and Numbers Commands User Input Today User Input before 2008 (early stage of adoption of mobile (before adoption of mobile Internet Internet and and advanced mobile data advanced mobile data services) services)) Note: text and command December 5, 2008 © Yuvee, Inc. 1 percentages are estimates
  • 2. Command v. Text Entry • The mobile Internet and advanced mobile data services require the user to t “commands” over t t entry as an i t enter “ d” text t increasingly hi h percentage i l high t of user input – particularly for immersive data services • Simple examples of commands: • Camera: snap, zoom +/-, fl h on/off, upload, … C +/ flash / ff ld • Game: move left/right, pass, shoot, block, new player, player attributes, … • Internet: home, refresh, new tab, zoom +/-, bookmark, favorites, … • Social apps: locate/poke a friend, upload photo, send video clip, … • Music: h ffl M i shuffle, replay, stop, download, sync, … l t d ld • Application: application-specific commands • Movies/TV: play, stop, fast forward, rewind, pause, zoom +/-, … • On PCs users enter commands to control applications primarily using PCs, command/task bars with pull-down menus that are accessed using a cursor and mouse – but command bars and pull-down menus cannot work on mobile devices for the simple reason that the screens are too small. small December 5, 2008 © Yuvee, Inc. 2
  • 3. Command Entry is Effortless using the Neokeys Interface • We make command entry effortless for the user for any application • We make it easy for application developers and operators to code a wide set of commands into their apps that are easy for the user, regardless of screen dimensions • Only NeoKeys creates a physical keypad system with commands on the keypad offering a single pattern of use d hk d ff i il f across all applications, media and services – leaving unimpeded view of high value content on the upper screen – and creating a complete integration of the device/software/Web d ti lt it ti f th d i / ft /W b • Result: easy and fast adoption across all demographic gp groups of a broad spectrum of immersive mobile p applications and the mobile Internet December 5, 2008 © Yuvee, Inc. 3
  • 4. No Other System Addresses the Command Entry Issue • Phones with physical buttons (either a 12 key numeric keypad with directional pad and soft keys, or a mini-QWERTY keypad with directional pad and soft keys) • These require all commands to appear on the main screen of the device • These dedicate 30% to 50%+ of the surface of the phone to numeric/text oriented keys that (1) do not generate revenue and (2) do not make anything easy except numeric and limited text entry • Phones with touchscreens make up a growing segment • These require all commands to appear on the main screen of the device • These either do not include any physical keys (a serious limitation for immersive data services) or include one or even both types of physical keys dedicated to numeric and limited text entry December 5, 2008 © Yuvee, Inc. 4
  • 5. The Neokeys Interface A User Interface Ecosystem that is critical to the mobile Internet and next generation mobile data services •N K NeoKeys i a patented user i t f is t td interface ecosystem t with one effortless system, it enables the entire industry: – the h user – the device manufacturer – the operator – the application developer community – the content/media/web companies to move to widespread adoption of the full mobile p p Internet and immersive data services and applications by making “command” entry effortless December 5, 2008 © Yuvee, Inc. 5
  • 6. About Yuvee • Yuvee: – develops and licenses advanced user interfaces that make the mobile Internet and advanced data services effortless and immersive – provides consulting services on user interface and innovation practices • Contact: – Tim Higginson at (847) 962-1623 or tim@yuvee.com • Learn more: – www.yuvee.com December 5, 2008 © Yuvee, Inc. 6