1. advertising
Tim Fening
513.886.3756

2. Ethicon Endo-Surgery/ BariatricEdge
Referring Physicians Outreach Suite of Tools
2005 Rx Club Award—Silver
Tim Fening 513.886.3756

3. Ethicon Endo-Surgery/ BariatricEdge
Professional journal ads (launch)
2005 Rx Club Award
Concept: “Moment in the Sun”
Tim Fening 513.886.3756

4. BariatricEdge
Coffee table book (launch)
2005 Rx Club Award
Concept: “Moment in the Sun”
Tim Fening 513.886.3756

5. Ethicon Endo-Surgery/ BariatricEdge
Concept: “Timeline”
Corporate print ads
2006 Rx Club Award
Tim Fening 513.886.3756

6. Ethicon Endo-Surgery/ BariatricEdge
Concept: “Timeline”
Customer print ads
2006 Rx Club Award
Tim Fening 513.886.3756

7. Ethicon Endo-Surgery/ BariatricEdge
Consumer TV spots
Concept: “Timeline”
Tim Fening 513.886.3756

8. Ethicon Endo-Surgery/ BariatricEdge
bariatricedge.com re-designed website
Truth or Myth sub-page
Bypass vs. Band comparison
Expected weight loss vs. Band
Home page featuring “Voices of Experience”
Tim Fening 513.886.3756

9. Ethicon Endo-Surgery/ BariatricEdge
Campaign overview
BariatricEdge.com website
Consumer print ads
Online media
Direct mail
TV spots
E-mail campaign
Outdoor
Tim Fening 513.886.3756

10. Ethicon Endo-Surgery/ Echelon 60
Branding and Journal ads for new product launch
Concept: “The Art of
Engineering”
Tim Fening 513.886.3756

11. Ethicon Endo-Surgery/ Echelon 60
Sales materials for new product launch
Concept: “The Art of
Engineering”
Tim Fening 513.886.3756

12. Ethicon Endo-Surgery/ Echelon 60
Sales materials for new product launch
2005 Rx Club Award Winner
Concept: “The Art of
Engineering”
Tim Fening 513.886.3756

13. Ethicon Endo-Surgery/ Basx
Sales sheet for new product launch
2007 Rx Club Award Winner
Tim Fening 513.886.3756

14. P&G Pharmaceuticals/Macrobid
<1% side effects campaign
journal ad
Direct mail cover inside spread
Tim Fening 513.886.3756

15. P&G Pharmaceuticals/Macrobid
<1% side effects campaign
Direct mail cover inside spread
Tim Fening 513.886.3756

16. P&G Pharmaceuticals/Macrobid
Resistance campaign
P&G Healthcare’s “People’s Choice” Award
“Dr. Max”—a caricature of the doctor who prescribes heavy fluoroquinolones for urinary tract infections
when Macrobid is ideal.
Tim Fening 513.886.3756

17. P&G Pharmaceuticals
Sharing their Consumer Research
with Hospital Management to open
doors for sales force.
Tim Fening 513.886.3756

18. Xanodyne
Branded ad campaign for OTC product
Tim Fening 513.886.3756

19. Ethicon Endo-Surgery/Mammotome
Branded sales and conference materials
Tim Fening 513.886.3756