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Social Media Strategy Nonprofits

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Gennia Holder
Gennia Holder

The goal of this session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a bird’s eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.

Education
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FLORIDA HOUSING COALITION’S 25TH ANNUAL CONFERENCE SOCIAL MEDIA MARKETING FOR NONPROFITS Presenters: RHETTA PEOPLES GENNIA HOLDER
AGENDA  Social Media Strategy  Addressing and Engaging Your Community Online  Common Pitfalls & How To Avoid Them  Tools To Manage Volunteers and Supporters  Setting Up Listening Post  Basic Tools To Monitor Conversations  Mini-Action Plan  Questions
Estimated Unique Monthly Visitors Facebook: 750MM Twitter: 250MM LinkedIn: 110MM YouTube 450MM Google Plus: 65MM Ning: 12MM Meetup: 7.5MM * source: eBizMBA
Address and engage with your community
What’s Your Strategy?  Target audience  Pain points  Online habits  Benefits
Engaging your community What motivates them to engage? Share Respond Comment Question
EXPLORE COMMON PITFALLS  Negative comments/ feedback  Posting inappropriate content  Responding poorly
HOW TO AVOID THEM  Social media policy  Discuss acceptable and unacceptable content online  Train staff/volunteers  Create editorial calendar
 Know Target Audience  Address & Engage Community  Social Media Policy  Train staff/volunteers
MANAGE YOUR COMMUNITY OF VOLUNTEERS AND SUPPORTERS Retain Recruit Recognize
Your Tools
Social Media is Your Tool  LinkedIn  Facebook Groups  Facebook pages  Twitter  YouTube  Blogs  Newsletters  Flickr  Volunteer-Match.org  Meetup.com
SOCIAL MEDIA IS YOUR TOOL Manage your Community 1.Retain 2.Recruit 3.Recognize
Get a Birds’ Eye View WHERE?  Social media sites  Blogs  Forums  News Sites
1ST STEP - LISTENING.  Why?  What?  What?  Where?  How?
Set up Listening Post Know what is being said about your organization
KEYWORDS
Listening Post Mini-Action Plan 1. Target Audience 2. Keywords 3. Gmail Account - gmail.com 4. Google Alerts – google.com/alert 5. Google Reader - google.com/reader 6. Social Mention – socialmention.com
Listen first Set up Listening Post Know what’s being said How to handle information
Gennia Holder 407-243-8560 Social Media Coach/Consultant/Trainer  www.timetogovirtual.com  gholder@timetogovirtual.com  facebook.com/socialmediacoffeetalk  linkedin.com/in/genniaholder  twitter: @smcoffeetalk

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Social Media Strategy Nonprofits

  • 1. FLORIDA HOUSING COALITION’S 25TH ANNUAL CONFERENCE SOCIAL MEDIA MARKETING FOR NONPROFITS Presenters: RHETTA PEOPLES GENNIA HOLDER
  • 2. AGENDA  Social Media Strategy  Addressing and Engaging Your Community Online  Common Pitfalls & How To Avoid Them  Tools To Manage Volunteers and Supporters  Setting Up Listening Post  Basic Tools To Monitor Conversations  Mini-Action Plan  Questions
  • 3. Estimated Unique Monthly Visitors Facebook: 750MM Twitter: 250MM LinkedIn: 110MM YouTube 450MM Google Plus: 65MM Ning: 12MM Meetup: 7.5MM * source: eBizMBA
  • 4. Address and engage with your community
  • 5. What’s Your Strategy?  Target audience  Pain points  Online habits  Benefits
  • 6. Engaging your community What motivates them to engage? Share Respond Comment Question
  • 7. EXPLORE COMMON PITFALLS  Negative comments/ feedback  Posting inappropriate content  Responding poorly
  • 8. HOW TO AVOID THEM  Social media policy  Discuss acceptable and unacceptable content online  Train staff/volunteers  Create editorial calendar
  • 9.  Know Target Audience  Address & Engage Community  Social Media Policy  Train staff/volunteers
  • 10. MANAGE YOUR COMMUNITY OF VOLUNTEERS AND SUPPORTERS Retain Recruit Recognize
  • 12. Social Media is Your Tool  LinkedIn  Facebook Groups  Facebook pages  Twitter  YouTube  Blogs  Newsletters  Flickr  Volunteer-Match.org  Meetup.com
  • 13. SOCIAL MEDIA IS YOUR TOOL Manage your Community 1.Retain 2.Recruit 3.Recognize
  • 14. Get a Birds’ Eye View WHERE?  Social media sites  Blogs  Forums  News Sites
  • 15. 1ST STEP - LISTENING.  Why?  What?  What?  Where?  How?
  • 16. Set up Listening Post Know what is being said about your organization
  • 18. Listening Post Mini-Action Plan 1. Target Audience 2. Keywords 3. Gmail Account - gmail.com 4. Google Alerts – google.com/alert 5. Google Reader - google.com/reader 6. Social Mention – socialmention.com
  • 19.
  • 20.
  • 21. Listen first Set up Listening Post Know what’s being said How to handle information
  • 22.
  • 23. Gennia Holder 407-243-8560 Social Media Coach/Consultant/Trainer  www.timetogovirtual.com  gholder@timetogovirtual.com  facebook.com/socialmediacoffeetalk  linkedin.com/in/genniaholder  twitter: @smcoffeetalk