The document traces the history and evolution of digital media and communication from its earliest forms like cave paintings and smoke signals to modern technologies like social media, mobile devices, and the Internet. It notes that while the technologies have changed, digital media is fundamentally about communication, which humans have been doing for over 200,000 years. Major developments discussed include the telegraph, ARPANET, email, the World Wide Web, social media platforms like Facebook and Twitter, and the rapid growth of mobile Internet usage. Statistics provided show the immense scale of modern digital communication through billions of users, websites, emails, videos, and other online activities.

1. DigitalSmoke Tim Elleston – Murdoch University

2. What does Digital Media mean?

3. Text, audio, graphics and video transferred over the internet

4. But at it’s heart

5. It’s a form of communication

6. And we’ve been doing that

7. For the last 200,000years

8. It all started with speech

9. Grunts

10. And then symbols came along

11. 30,000 BC Cave paintings

12. 10,000 BC Petroglyphs

13. Writing7,000 years ago

14. First alphabet 4,000 years ago in Egypt

15. None of that really helped

16. Over long distances

19. Or create some smoke signals

20. 2400 BCin Egypt

21. And then nothing really changed until…

22. Telegraphin 1830

23. And that’s where it all started to get interesting

24. The pre-cursor to theInternetwas born

25. 1969 A network was established between UCLA and Stanford

26. They wanted to send LOGIN

27. L

28. O

29. G

30. And then it crashed

31. But a digital revolution began

32. 1969Unix was born

33. 1971

34. 1971Project Gutenburg eBook grandfather

35. 1974 TCP/IP was proposed

36. 1975MSG – the first email client

37. 1977first modem

38. 1978BBS

39. 1979Multi-user games

40. 1982

41. 1983Widespread use of TCP/IP 1984 DNS was born

42. 1985First virtual community The Well establishedStill going today

43. 198730,000 hosts online

44. 1988Internet Relay Chat

45. 1988First internet based attack - Morris Worm

46. 1989

47. 1989The Mesh Tim Berners-Lee Later renamed The Web

48. 1991 was a big yearFirst web page was createdFirst search was done on GopherFirst web-cam was used And MP3 was born

49. 1993

50. 1995 SSLwas born Echo Bay had it’s first transaction Amazonwas launched

51. 1996

52. 1997 Weblog was coined “ ”

53. 1998

55. 1998

56. 1999Web 2.0 was first used

57. And then it all crashed

58. 2001

59. 2003

60. The Social Media revolution begins

61. 2004

62. 2005

63. 2006

64. 2007 The mobile revolution began

65. 2008Presidential elections

66. 2009

67. 2010Unassisted tweet from space 2010

68. 2011 Gail Davis downloaded the 10 billionthapp from Apple

69. After conducting an extensive study

70. the size of the internet is…

71. Freakin’ HUGE

72. 255 million websites

73. 152 million are blogs

74. 21.4 million came online in 2010

75. 2billion people are online

76. Last year

77. 107 Trillion emails were sent

78. 294 billion emails per day

79. 89%

80. 25 billion tweets

81. 100 million new Twitter accounts

82. 2 billion videos are watched daily on YouTube

83. Every minute, 35 hours of video is uploaded to YouTube

84. & 3,000 images are uploaded to Flickr

85. Which now holds over 5 billion images

86. Pales in comparison to Facebook

87. 35 billionimages uploaded last year

88. The average user spends 55 minutes per day on Facebook

89. 58% of online Australians use Facebook

90. We spend 17.6 hours a week online

91. $33.8 billion in online retail spending in Australia by 2012

92. So over the last couple of years

93. we’ve seen a massive increase

94. In Social Media and Mobileusage

95. We’re no longer tied to our screens

96. We now have a prolific range of devices

97. Consume

98. Interact

99. Repurpose

100. And distribute content

101. To literally millions of people

102. Any timeAny place Any where

103. But rememberthis…

104. It’s still about your audience

105. It’s still about communication

106. And that’s something we’ve been doing

107. For the last 200,000 years

108. Only now, we’ve got

109. Digital Smoke Signals

110. Tim Ellestonsenior manager – digital media team

111. Shameless plug http://www.elephantsandanalytics.com.au

114. Any questions?