This document discusses different types of donations that can be made to Lake Forest College, including regular gifts, special gifts, and ultimate gifts. It explains that regular gifts are usually annual or renewable cash donations, special gifts can be appreciated assets for campaigns or projects, and ultimate gifts are the largest donations someone will make, often through their estate. The document also covers how donations are used by the college, different marketing channels, why people do and do not give, and challenges for encouraging support from others.