- The document analyzes the "tweetthrough rate", which is the clickthrough rate for links shared on Twitter. - For every 100 links shared on Twitter, 7.76% on average are clicked. However, the more followers a Twitter user has, the lower their tweetthrough rate tends to be. - Data on the tweetthrough rates and resulting click numbers is provided for several popular Twitter accounts to illustrate how the rate decreases with more followers.

1. — ANALYSING THE —
Tweetthrough rate
Clickthrough rate for
links shared on Twitter
Data collected 2011/09/12 by @tijs

2. Or: whenever
tweets about you, how many
visitors can you expect?

3. For every 100 links shared on Twitter
7.76%
are clicked

4. FOLLOWERS
8
TWEETTHROUGH RATE (%)
6
4
2
0
>0 >10 >100 >500 >2500 >10000 >100000
However: the more followers,
the lower the tweetthrough rate.

5. >0 followers 7.76%
>5 followers 7.78%
>10 followers 7.74%
>50 followers 6.73%
>100 followers 5.77%
>250 followers 4.37%
>500 followers 3.33%
>1000 followers 2.29%
>2500 followers 1.89%
>5000 followers 1.45%
>10000 followers 1.17%
>50000 followers 0.78%
@jtimberlake
>100000 followers 0.79% 0.35%

6. @stephenfry 3084K followers
1.58% TTR 48727 CLICKS/LINK
@britneyspears 9464K followers
0.53% TTR 49740 CLICKS/LINK
noting @charliesheen
winn
4819K followers
0.48% TTR 22912 CLICKS/LINK
@lancearmstrong 3052K followers
0.27% TTR 8325 CLICKS/LINK

7. @erickschonfeld 39K followers
1.47% TTR 581 CLICKS/LINK
@leolaporte 333K followers
1.33% TTR 4441 CLICKS/LINK
@aplusk 7587K followers
0.27% TTR 20867 CLICKS/LINK
@timoreilly 1494K followers
0.06% TTR 829 CLICKS/LINK

8. @mashable 2479K followers
0.16% TTR 3846 CLICKS/LINK
@rww 1107K followers
0.07% TTR 773 CLICKS/LINK
@techcrunch 1814K followers
0.06% TTR 1167 CLICKS/LINK
@thenextweb 595K followers
0.05% TTR 320 CLICKS/LINK

9. So what about you?
http://tweetthrough.com/YourTwitterHandle
Tweetthrough was built by @tijs (4.09% TTR)