Mobilecamp Brussels presentation on loyalcation: loyalty + location for SME's.

1. L YALCATION
mobilecamp brussels
THE BIG THING
8 may 2010
VERSION 1.0 BETA in social crm?
i by tijs.vrolix@proximity.bbdo.be or @tijs on Twitter

2. TIJS VROLIX
I AM @TIJS ON TWITTER
strategic planner at proximity bbdo

3. LET ME TELL YOU ABOUT
MY SECRET

4. I SUFFER FROM
TRACKING MANIA

6. HASSELT-BRUSSELS
takes me some
70 MINUTES
if i leave around 9

7. LET’S TURN THAT HOBBY
INTO A CAREER

8. SOCIAL MOBILE
LOYALTY LOCATION

10. By Delta Niner on Flickr
NOW WHY IS LOYALCATION
SO COOL?

11. LOYALCATION
BRINGS CRM TO SME’S
for the first time ever

12. By SeetYing on Flickr
IMAGINE THIS
SITUATION

13. YOU’RE SHOPPING
and tweet you’re getting hungry
MARCO’S PIZZA REPLIES TO TRY
THEIR PIZZA HAWAII (YOUR FAVORITE)
you go there and check in
AND ADD A PICTURE AND REVIEW
later that night, marco sends you a follow-up survey

14. By JohnSeb on Flickr
GOING
TECHNICAL

15. CHECK IN
Foursquare model
No need to buy
Social (share & game)
1

16. PAYMENT
Square model
Automatic
Based on real revenue
Larger reach
2

17. By Eridony on Flickr
SO WHAT’S
NEXT?

18. By fellowcreative on Flickr
TAG #LOYALCATION AND
WIN A NOKIA N900

19. L YALCATION
mobilecamp brussels
THE BIG THING
8 may 2010
VERSION 1.0 BETA in social crm?
i by tijs.vrolix@proximity.bbdo.be or @tijs on Twitter
download from slideshare.net/tijs