How to embrace Social Media Culture to engage Talent, shared at Embracing Social Media Culture event June 2013

1. @TiffanyStJames
Embracing Social Media Culture
in your business

2. Hello!
Social Media Strategist
Tiffany St James
@TiffanyStJames
bit.ly/tiffanybio
slideshare.net/tiffanystjames
tiffany@stimulationltd.co.uk
@tiffanystjames
http://tiffanystjames.com
tiffanystjames

3. Key changes brought about by social media
@TiffanyStJames

4. Trust in individuals
Edelman Trust Barometer 2013 here @TiffanyStJames

5. Glassdoor: candidate feedback
Candidates have the opportunity to provide feedback on:
Recruitment organisations, jobseeker selection, the interview process
@TiffanyStJames

6. The most socially responsible project worldwide?
Good People Projects here @TiffanyStJames

7. Leading talent and skills matching software
Source: http://goodpeople.com @TiffanyStJames

8. Generations at work
Generation Characteristics Motivations Attitudes
B • Strong work ethic
• Respectful and loyal
• Hours = output
Moving up the ladder
Financial perks
Being seen as a leader
Gen X lacks respect
Gen Y needs to stop
being on Facebook
Source: trendera.com
X • Independent
• Change job for worth
• Work/life balance
Flexible schedule
Value empowered
Feeling appreciated
Boomers should stop
telling us to be like them
Gen Y are lucky
Y • Values driven
• Need to know ‘why’
• Peer orientated
Need and expect praise
Flexibility in life
Co-worker recognition
Boomers should relax,
have fun… and
probably retire soon
Gen X should chill out
and stop talking so
much about their kids
@TiffanyStJames

9. Gen Y Culture Expectations
Then
• I can learn most from those with
more experience than me
• Excellence is defined by what I
know and what I do well
• Progression in my career is
vertical and logical
• Effective learning is in the class
and rooted in books
• The performance review helps me
stay on track and grow
Now
• I learn from everyone around me
• Excellence is defined by my strengths
and what I ship
• Career development is like a climbing
frame
• Small bites of real-time learning on the
job are most powerful
• Constant real-time feedback helps me get
better everyday and know what’s next
Jeff Turner, Head of L&D, EMEA, Facebook @TiffanyStJames

10. What can you do?

11. Transtheoretical Behaviour Change
Pre-contemplation
Contemplation
Preparation
Action
Maintenance
What can you do here
to facilitate action?
@TiffanyStJamesSource: Prochaska and DiClemente

12. Transtheoretical Behaviour Change
Pre-contemplation
Contemplation
Preparation
Action
Maintenance
Raise
awareness
Combat
disengagement
Increase
relevance
Provide
solutions
Facilitate
action
Reinforce
Maintain
Generate
advocacy
Peer feedback
@TiffanyStJames

13. Make your site engaging, use rich media
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop

14. Demonstrate processes, segment jobs
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop

15. Leaders leading by example
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop

16. Share on business-branded social platforms
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop

17. • showcase your culture and
employment brand
• fans = database of interested
users
• engage with fans & create a
community
• link back to your corporate
website/careers page
Manage engaged communities: Facebook
Ernst & Young, Deloitte, Hallmark, Apple and the CIA
all have dedicated Facebook recruitment strategies
Facebook is being used as a strategy to connect with
passive candidates and to build long term talent pools
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop

18. Dedicated outreach channels and mechanisms
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop

19. Socialisation in the workplace
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
Onboarding Software
Social Performance
Management
Intranets with soft walls

20. Facebook: Social Business Culture Principles
Focus on Impact Move Fast
Be Bold Be Open
Build Trust
@TiffanyStJames

21. Thank you, let’s keep talking….
Social Media Strategist
Tiffany St James
@TiffanyStJames
bit.ly/tiffanybio
slideshare.net/tiffanystjames
tiffany@stimulationltd.co.uk
@tiffanystjames
http://tiffanystjames.com
tiffanystjames
Photo Credits:
Building Trust http://www.flickr.com/photos/mikebaird
TSJ at C4: http://www.flickr.com/photos/paulclarke

22. Embedding digital and social media capability in organisations