Web Content Strategies , How to Plan for, Create and Publish Online Content

1. Web Content Strategies How to Plan for, Create and Publish Online Content

2. Index What does a web editor actually do ? What is content ? Why Does content matters Something to Notice about Web Content What is content That works ? How to create content that works ? Types of web content 8 Golden Rules for developing content

3. THE MOTIVATIONAL INTRODUCTION:What does a web editor actually do ? a web editor is the person who, “one way or another” , has the final responsibility for all of the content on a web-site. And content can be many things: Text, videos, and much more. The web editor's job is to adapt different types of content for the web.

4. THE MOTIVATIONAL INTRODUCTION:What is Content ? What is content? 1- Text 2- Graphics 3- Videos Or Flash 4- Audio

6. It answers people’s questions.

7. It inspires and entertains.

8. It motivates.

9. It drives decision-making.

10. It manages expectations.

11. It brings your brand to life.

13. THE MOTIVATIONAL INTRODUCTION:What is content That works “Content That Works” Does not necessarily mean content that’s fun , content that spelt right , content that’s designed prettily …… Content Means That the best serves the purpose of the website , the business & The most important THE USER.

14. THE MOTIVATIONAL INTRODUCTION:How to create content that works ? The Diagram below Maps out the phases of the content creation process. Understand Plan Create Evolve

16. Business

17. UserIt is critical to understand the purpose & the requirements of the website It’s the 1st step before proceeding to next step “Planning”.

19. Presenting Unique Content

20. Delivery channels( Idea , Advice , Article ,Video)

22. Website design

26. Product Description

27. News

28. How-to information's

29. Topics Discussions

30. FAQ

31. Contact Information

32. About / Company Info.

34. Blog Roll

35. Guests posts

36. Comments

38. Confirmation Page

39. Auto-Responder Message

41. Articles marketing

42. Youtube Videos

43. Guest Blog posts

44. Press Release

45. Social Networking Profiles

47. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content 1- Always Be present : Being Always present also means you’ve got towhere your customer is

48. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content 2- Provide Valuable Content Driving people to a website isn’t enough.. so you’ve got more visitors, but what’s the next step? What do you want them to do? Every consumer thinks: “What’s in it for me?! “Find out what makes your audience tick” and use this information for your own benefit.

49. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content 3- Update often : People may visit your website, but they will not come back if you do not provide valuable content on a regular basis.

50. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content 4- Make sharing Easier : You can provide as much valuable content as you want, but if people don’t notice it (promotion comes in here!), or do not have the possibility to share, it will not spread.

52. Find topics that interest you, and engage (express opinions, be helpful..)

53. Provide links to your community, website,... to get the readers back to your site

54. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content 6- Encourage co-creation Encourage the reuse and remix of your content and ideas.

55. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content 7- Reward Loyalty Reward your most loyal customers: those who act as brand ambassadors, help others or are the most active.

56. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content 8- innovate Never stand still... Keep up with the latest technologies and developments, and just think how these can help you further your business or better fulfill the needs of your customer.

57. The End Web Content Strategies How to Plan for, Create and Publish Online Content Created By : Moustafamaged Webmaster N2VRC