In this webinar, Apache shared how they connected their international workforce to accelerate the circulation of knowledge and insight – helping the business optimize resources, speed time-to-results, and drive business growth. Rob Koplowitz, Vice President at Forrester Research also discussed the macro trends that are driving the adoption of social in the enterprise. For more information, please visit http://www.tibbr.com/

1. WEBINAR: How to Guarantee
Enterprise Social Adoption: Stories
from the Oil Patch
Featuring Apache, Forrester Research and tibbr
February 1, 2012

2. Welcome
Randy Wagner
@rrwagner59
Drilling Advisor
Apache
Rob Koplowitz
@rkoplowitz
Vice President, Principal
Analyst

3. Agenda
1. Welcome and Overview
2. Case Study – Apache
3. Market drivers and trends – Forrester
Group
4. Audience Q&A – type in questions

4. The Emergence of
Enterprise Social
Tools in the Oil
Patch
RANDY WAGNER
4

5. APACHE’S BACKGROUND
 Upstream Energy Company
 Globally Dispersed
 Local Autonomy in Regions
 Growing Aggressively
 “Charge ahead” mentality
5

6. SOCIAL OPPORTUNITY
$2.8 billion
Amount Apache spends annually to drill & complete wells in 2010
25%
Trouble Costs
4,000
Employees with knowledge to prevent trouble costs
6

7. PRINCIPLES
1. Impose appropriate structure while
maintaining an independent, contrarian
culture.
2. Keep it lean
3. Don’t raise the bar
4. Make it available everywhere at all times
 These four principles have led us to a technical
solution that features a social media activity
stream at its core.
7

8. SOCIAL MEDIA
Approach : Bringing structure to revolutionary
technology
Structured Revolution
Revolution Structured
8

9. SAGE’S MISSION
Initiateknowledge sharing framework in
the Drilling community
Connect central technical expertise with
regional needs
Do NOT impose “big company processes
and culture” on local resources at the
coal face
Demonstrate success (2011) & roll out to
larger community (2012)
9

10. WHY APACHE SELECTED TIBBR
Accessible Anytime,
Anywhere:
Native mobile apps critical for
employees at drilling sites
Subject-Based Collaboration
Subjects provide easy content
discovery
Enterprise Readiness
On-premise, behind-the-firewall tibbr
deployment with application
integration

11. SOCIAL COMMUNITIES
Apache
 Before :
• Geographically silo’s groups
Argentina Egypt Canada
with low global participation
• Predetermined experts
• Learn local – Apply local
Drilling Drilling Drilling
 After :
• Social communities e.g.
Drilling
• Undiscovered expertise
through global dialogue
• Learn global - Apply global

12. SOCIALIZING STATIC CONTENT SIMPLY

13. APACHE VISION
13

14. Randy Wagner
Randy.Wagner@apachecorp.com
@rrwagner59

15. 15 © 2011 Forrester Research, Inc. Reproduction Prohibited

16. Enterprise Social Will Drive The
Next Wave Of Differentiation
Rob Koplowitz
Vice President, Principal Analyst
February 1, 2012
16 © 2011 Forrester Research, Inc. Reproduction Prohibited
2009

17. What I’m hearing from the CIO
 “This could be our next big
differentiator”
 “Social is the new black, go
figure it out.”
 “How does this fit with my
mobile strategy?”
17 © 2011 Forrester Research, Inc. Reproduction Prohibited

18. Forrester’s Web 2.0 definition
The promise of transformation
A set of technologies and applications
that enable efficient interaction among
people, content, and data in support of
collectively fostering new businesses,
technology offerings, and social
structures
18 © 2011 Forrester Research, Inc. Reproduction Prohibited

19. Enterprise 2.0 investments are significant
“What are your firm’s plans to adopt the following collaboration technologies?"
Web 2.0 tools (e.g., wikis, blogs, social networks, discussion forums, microblogs like Twitter or Yammer)
Don't know
4%
Not interested
18%
Expanding/upgrading
implementation
25%
Interested but no plans
19%
Implemented, not expanding
17%
Planning to implement in a
year or more
8%
Planning to implement in the
next 12 months
9%
Base: 924 Content & Collaboration decision-makers located in
Canada, France, Germany, the UK, and US at enterprise companies
19 © 2011 Forrester Research, Inc. Reproduction Prohibited
Source: Forrsights Software Survey, Q4 2010

20. The nature of work is achangin’
I’m gonna
miss this
20 © 2011 Forrester Research, Inc. Reproduction Prohibited

21. Knowledge is the next differentiator
ERP, CRM, other LOB Knowledge worker tools
Disparate Systems
apps (mobile)
Engineering in Europe,
Knowledge Gap
Cross-Geography Design in North America
manufacturing in Asia
Cross- Organization Your company Your partners, suppliers
Generational
Email, IM Social network
Communications
World’s best engineers World’s best engineers leaves
Employee Turnover
works for you for competition
Knowledge Continuity
21 © 2011 Forrester Research, Inc. Reproduction Prohibited

22. And it’s happening
Source: Forrsights Workforce Employee Survey, Q1 2011
Note: Percentages represent respondents who use the tool at least “once per week”
22 © 2011 Forrester Research, Inc. Reproduction Prohibited

23. And mobile is key
System-generated User-generated response
notification
23 © 2011 Forrester Research, Inc. Reproduction Prohibited

24. Thank you
Rob Koplowitz
+1 650 581-3854
rkoplowitz@forrester.com
www.forrester.com
Twitter – @rkoplowitz
© 2009 Forrester Research, Inc. Reproduction Prohibited

25. Questions? Feedback?

26. Thank you for joining us.
We encourage you to continue the
conversation!
Join the conversation with
@rkoplowitz, @rrwagner59, and
@tibbr
Connect with peers and experts
in the tibbr community @
http://www.facebook.com/tibbr.li
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