Despite efforts to automate the processes that drive our businesses, exceptions always occur. When they do, we have to seek for the optimized solution to fix them. No one knows this better than CargoSmart, a global shipping and logistics solutions provider. When the company needed a better way to handle business exceptions in the supply chains of its customers, it turned to enterprise social computing. In this keynote, Mr. Siu will shares how his company embraced social tools to transform the way employees communicate, collaborate, and respond to change with greater efficiency and intelligence. For more information, please visit http://www.tibbr.com/

1. DEALING WITH EXCEPTION:Solving Unforeseen Operational Challenges with tibbr STEVE SIU Chief Executive Officer, CargoSmart Limited Chief Information Officer, OOCL

2. Shipment Exceptions Challenge Shipment Exceptions occur day-to-day, affecting timely delivery of cargoes Cargo failed to load on the intended vessel Result in ETA delayed at Last POD DESTINATION INBOUND OCEAN ORIGIN OUTBOUND Loaded On Board Transshipment Discharge at Last POD BR Submission SISubmission Empty Return Vessel Departure

3. How shipment parties deal with it today?

4. Old Way of Exception Communication  Information was scattered, with low transparency Eva, please inform consignee Shipper Customer Service Carrier Operator Shipper Customer Service Eva, the shipment is very critical, Aug 05 is too late Ashley, your shipment is rollover to arrive on Aug 05 Shipper Customer Service Consignee Logistics Manager

5. Example: Sinotrans Guangdong Co Ltd Handles 200–300K TEU shipments yearly, but handles more than 20 exceptions daily under such vast network Picture Source: Website

6. New Generation of Monitoring & Collaboration through CargoSmart Platform + tibbr

7. Priority Shipment Monitoring + tibbr Shipment exceptions are monitored under CargoSmart Priority Shipment Monitoring Detected exceptions are automatically posted to tibbr subjects Collaboration begins right away, with transparency among all parties.

8. tibbr Subject Hierarchy: Privacy is Key

9. Monitoring & Collaboration in Single Platform All involved parties are now clear of the shipment situation Shipper Customer Service Forwarder Operator Shipper Logistics Manager Consignee Logistics Manager Carrier Operator

10. Benefits More Focus Discussion threads are grouped by Subjects in different Hierarchies for easy navigation Easy to keep track of discussion threads. Topic under discussion will not fan out Filters allows user to customize their view on discussion threads More Responsive Replying short message promotes quick and instance response, while email is only checked several times a day at most More Cooperative Every involved party linked up in the same loop for collaboration More Transparency Shipment status are shared among all involved parties Subject subscribers from different companies form cohesive groups for problem tackling

11. Vision and Trend A platform connecting all shipment parties, including carriers, shippers, consignees, forwarders, truckers, etc Building a dialog with co-workers, customers and partners, facilitating collaboration Transform the way people work and live

12. Thank You