Nielsen used the tibbr enterprise social network to accelerate innovation and encourage collaboration among its 35,000 employees around the world. Some key outcomes of using tibbr included generating over 18,000 new ideas from employees, decreasing help desk tickets as employees helped each other on the platform, and allowing geographically dispersed employees to create a new mobile app. The rollout of tibbr to Nielsen employees involved training executives, sending company-wide emails, and gradually increasing usage over several months. Overall, tibbr helped Nielsen remain innovative as a 90-year old company with a large global workforce.

1. Accelerating Innovation with Collaboration:
A Nielsen Company Case Study
Welcome to today’s webinar!
There will be silence until we begin today’s presentation.
Today’s twitter hashtag is #tibbr

2. Ann Marie Dumais
Leandro Perez
SVP, New Product Introductions
The Nielsen Company
Head of Product Marketing, tibbr
TIBCO Software Inc.

3. TIBCO Software
Founded in 1997
$1.1B revenue in 2013
70 offices, 25 countries
4000 customers
200 partners
3500 employees
Company Overview
tibbr
Millions of subscription users
100+ countries
Experienced implementation team
Customer success program
24 x7 x 365 global support

6. What does Nielsen measure?

7. From data to information.

8. The path to performance.

9. The challenge?

10. A company of acquisitions.
90 acquisitions,
with 35,000 full-time associates
across 103 countries.

11. 90 year-old company
continuously reinvents itself.
Nielsen wanted to stay relevant and up-to-date
but they needed a tool that could not only accelerate
innovation but also encourage collaboration.
11

12. Why an enterprise social
network?

13. The power of tapping
into collective intelligence.

14. Use Cases

15. Nielsen uses tibbr to accelerate
innovation.

16. Innovate anywhere,
innovate anytime, innovate
anything.
Sustainable
New
Solutions
Products
Product
Employee
Enhancement
Engagement
Process
Improvement

17. 18,795 innovators
and 5,777 new ideas.
Abby Parnes Bedford-Billington
The “Innovate” button is an entry point to the
ideation pipeline where users discuss,
build on, and vote for ideas.

18. Innovation Life Cycle
Recognize
Capture
visibility to innovative ideas
ideas anywhere, any time
Drive
Track
your innovation
progression of ideas

19. Nielsen turns innovative ideas
into reality.

20. Introducing TOPTEN,
our first B2C application.
50,000+ downloads
Best New App in the Apple Store
Nielsen employees in geographically
disparate parts of the world, leveraged
tibbr to create the application.

21. TOPTEN.

22. Nielsen crowd-sources
questions and turns it into
reusable information.

23. Helpdesk tickets
have significantly decreased.
Employees are helping each other,
on tibbr, significantly decreasing
helpdesk tickets.
IT has even leveraged the
platform to improve the quality of
their scripts when helping
employees.

24. and here’s a few more.
• Corporate Social Responsibility
• Bangkok Office Community
• Measurement Science Community
• PowerPoint Master Class
• Big Data Practitioners

25. The Rollout

26. 35,000 people
on Nielsen Now Connections.
1. Subject Hierarchy
2. Nielsen Now Connections Introduction Video
3. Printed/online user guide that covered tibbr features and benefits
along with Nielsen specific content.
4. tibbr was rolled out to 250 Nielsen executives at a Global
Leadership Meeting – a live event where users were guided through
the technology.
5. An email blast to 40,000 employees went out the very next day.

27. Why tibbr?

28. Nielsen evaluates
tech partners by…
• Product capability
• Innovation Pipeline
• Trusted Partnership
TIBCO has a stellar track record.
Demonstrated commitment to our success and that of our clients.

29. Here are some
tips and recommendations.

30. Building up to
1,000 followers.
Invite
941
Chat
1041
801
397
439
541
628
Line Mgmt
Engagement
June 4th June 14th June 24th July 4th
TAM
Effor
t
Spanish
Subject
July 14th July 24th Aug 1st

31. What’s next for
Nielsen Now Connections.
• tibbr and SharePoint
• Continued education for specific business roles
- Sharing of best practices
- Helping employees improve work style

32. Take tibbr for a test drive.

33. Q&A

34. Find customer stories, whitepapers, and
more at www.tibbr.com
Follow us on Twitter @tibbr
Or Like our Facebook page! facebook.com/tibbr.live