This ppt is for a Global travel seminar to Germany. At there in May, 2008, we will visit Lufthansa and do case study. Elizabeth and I did a brief introduction in a pre-travel class session about the market overview, Porter's five forces analysis, leading Germany airlines, and the perceived trend of airline business models

1. The Airline Industry of Germany
Presented by
Elizabeth Chi
Jia Liu

2. To be discussed...

Market overview

Porter's five forces analysis

Major airports and airlines

The trend for the future?

3. German Airline Industry
Volume vs. Value

4. German Airlines Market Segmentation
Volume vs. Value

5. Market Forecasts
Volume vs. Value

6. Porter’s Five Forces Analysis