This document discusses how mobile marketing has changed social media and search behaviors. It outlines the top mobile marketing tools as text messaging, mobile advertising, mobile email, and mobile-friendly websites. Mobile has become the central platform for all consumer touchpoints and activities. The integration of mobile, social media, and search has increased interaction, reach, and engagement through real-time, location-based capabilities. A case study demonstrated how optimizing a mobile site for social sharing and search led to increased brand recognition, site visitors, and sales.