The Era of Social Engagement

Consider 88% Suggest that Become Evaluate social channels Aware of a Customer Decision Journey are strong Cisco Offering influencers during the decision process “Loyalty Loop” 60% Will use support forums and Bond with the technical Cisco Brand discussion groups Buy to inform the Advocate Experience purchase decision© 2010 Cisco and/or its affiliates. All rights reserved. 7

85% of all business technology buyers engage in some form of social activity while working. Source: January 4, 2012, “Global Social Media Adoption In 2011” Forrester report© 2010 Cisco and/or its affiliates. All rights reserved. 8

100% News Releases Features Produced Video 50% Podcasts Blogs Video Blogs 0% 212% increase in traffic to News@Cisco & Cisco social sites *Data as of 8/19/2010 81% lower spend on multimedia in two years© 2010 Cisco and/or its affiliates. All rights reserved. 9

A regularly scheduled video broadcast with Cisco executives and experts covering partner-focused topics.   Engage Cisco partners around the globe   Interact using video, social media, and free tools   8 sessions with close to 50,000 live views and many replaysDigital Marketing Awards Finalist© 2010 Cisco and/or its affiliates. All rights reserved. 10

Cisco Collaboration Virtual Launch Experience •  59,891 unique visitors •  10,859 registered for streamed events / 5,988 attended •  93 discussions with 256 replies© 2010 Cisco and/or its affiliates. All rights reserved. 11

Game Mechanics Drive Leading with Voice User Behavior of the Customer Video Facilitates the Social Scoring and Social CRM Purchasing Process leads to predictive modeling© 2010 Cisco and/or its affiliates. All rights reserved. 12

The Era of Social Engagement

by Tim Husband on Jun 28, 2012

Zugänglichkeit

Kategorien

Details hochladen

Benutzerrechte

2 Einbettungen 55

Statistiken

The Era of Social Engagement Presentation Transcript

http://www.scoop.it	54
http://www.linkedin.com	1