Social commerce, which uses social technologies to connect with customers and improve the shopping experience, is poised to become very large. It leverages social influences, with 90% of purchases impacted by social factors. Over 500 million users regularly use Facebook, where 44% of all internet sharing occurs. Social commerce allows businesses to reach customers where they are online, through platforms like Facebook, rather than expecting customers to find products. It has the potential to significantly change online shopping.

1. Social Commerce is the NEXT BIG THING

2. Social Commerce The use of Social Technologies to connect, listen, understand and engage to improve the shopping experience Lora Cecere Partner, Altimeter Group Helping people connect where they buy, and buy where they connect Paul Marsden

4. Wired (UK) Feb 2011 Cover Story on Social Commerce

5. 90% of purchases are subject to some sort of social influence that’s the size of the social commerce market Econsultancy.com

6. 500 million users regularly sign in to Facebook More than 250 million of them engage with Facebook on external websites 44% of all internet sharing is on Facebook

7. “ If I had to guess, social commerce is the next area to really blow up” Mark Zuckerberg

8. Open Stores where your customers are Instead of asking how can I get people to find my product, in the world of social commerce you ask, how can I get my products to find people ? Paul Marsden

10. f-commerce comes of age

12. f-commerce group-ticketing store for Disney movies

17. Software that can turn Facebook pages into storefronts

21. Twitter @mimee