8. New words
Entrepreneur [,ɔntrəprə'nə:] (n)
• A person who starts a new company
Ex: The British Library
has a range of services for
entrepreneurs.
nhà doanh nghiệp
9. mail order ['meil,ɔ:də]
đặt mua hàng qua bưu điện
• The sale and ordering of goods by post.
Ex:
I often buy clothes by mail order.
10. Furniture ['fə:nit∫ə] (n)
• Things such as chairs, tables, beds … That are put
into a house
Ex: We’ve just
bought some new
furniture.
đồ nội thất
11. catalogue [ˈkat(ə)lɒg] (n)
• A book with photographs and information about
products.
Ex: The customer can
choose products on
catalogues.
danh mục (sản phẩm)
12. warehouse ['weəhaus] (n)
• A large building to store things to sell.
Ex: There is a
warehouse in my
company.
kho hàng
13. So you want to be a mail order entrepreneur?
Mail order makes shopping easier –for the customer
that is. It is possible to buy flowers, furniture, books,
chocolates and many other products by post. The
company sends customers a catalogue, and they can
choose products without leaving their home. Johnny
Boden is the chairman of the mail order clothing
company Boden. He says that mail order companies
‘process the customer’s order, get the item from the
warehouse, check the colour, size, etc., deliver it to
their homes and arrange returns if necessary. In
shops the customer does all these things.
14. Is it easy to be a mail order entrepreneur? The
disadvantage is that the start-up costs are high. You
need stock to sell and computers to process orders. You
also need a lot of employees. However, mail order does
have advantages. A mail order company can operate
from almost any place. Charlie and Caroline Gladstone
moved from London to Scotland and started Pedlars
clothing company. Mr and Mrs Gladstone wanted to
work from home. They wanted a better quality of life
and to operate from a low-cost location. Mr Gladstone
and Mr Boden visited the US separately. The saw that
mail order was a popular business with good customer
service. Mr Gladstone believes that customer loyalty is
important. A successful mail order company provides a
personal experience, like a good shop.
16. Answer the question
1. How to customer can choose product of a mail
order company?
The company sends customers a catalogue, and
they can choose product without leaving home.
2. What are disadvantages when start-up the mail
order company?
The start-up costs are high
Need stock to sell
Need computers to process order
Need a lot of employees
17. 3. What does each of the underlined parts refer to?
a. The company sends customers a catalogue, and they
can choose products without leaving their home.
(Paragraph 1)
Customers
b. He says that mail order companies ‘process the
customer’s order, get the item from the warehouse,
check the colour, size, etc., deliver it to their homes
and arrange returns if necessary. (Paragraph 1)
Product (item)
19. Open questions.
1. Can you tell me some advantages and
disadvantages of mail order?
20. ADVANTAGES
• Save travel costs.
• Save time.
• Can shop at any time, not depending on store opening
times.
• Not to elbow other out (Chen lấn) in shop/supermarket.
• Location of business is not important.
• There is no direct contact between customers and mail
order houses.
• Don’t need a middle man.
22. Open questions.
2. What other goods or services do you
think would be good to sell by mail
order?
23.
24.
25. 1. Arrange the six activities that a mail order
company does into the correct order ?
010101234567890
A. 316542
B. 361542
C. 325614
D. 341265
1. Process the order
2. Arrange returns, if
necessary
3. Send the customer a
catalogue
4. Deliver the product
5. Check colour and size
6. Get the product from
the warehouse
26. Send a catalouge Process the order
Get products
from a warehouse
Check colour and side
Deliver the product
Arrange retuns
(if necessary)
27. 2. Chairs, tables, lockers,
stools…What are they?
B. product
D. item
A. goods
C. furniture
0101101234567890
28. 3. What are advantages of a
0101101234567890
mail order company?
A. The start-up costs are low
B. Need a few employees
C. Operate from almost any place
D. All A, B, C.
29. 4. A person usually buy products
of your company. Who is it?
A. entrepreneur B. boss
01000123456789
C. customer loyalty D. chairman
30. 5. CHOOSE THE WORD WHOSE MAIN
STRESS IS PLACED DIFFERENTLY FROM
THE OTHERS.
A. profit
B. process
C. provide
D. product
010101234567890
['prɔfit]
['prouses]
[prə'vaid]
['prɔdəkt]