Tourism Mekong Sustainability Tourism Development and social media 2010-May8-Jens
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How can social media and internet technologies impact sustainable tourism development, especially in developing countries.
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Tourism Mekong Sustainability Tourism Development and social media 2010-May8-Jens
- 1. JENS THRAENHART President, Chameleon Strategies Partner & Chief Strategist, Dragon Trail www.DragonTrail.com www.ChinaTravelTrends.com Connect to the Crowds: Can Internet Technologies and Social Media Drive Profitable Sustainable Tourism Development Mekong Tourism Forum, May 2010 Siem Reap, Cambodia
- 3. THE POWER OF THE CROWDS Social Networking: everywhere South Korea Russia 9.4m 6.1m UK Netherlands 3.7m Poland 11m Denmark 2.7m 0.6m CANADA 4.2m Germany Czech 1.4m 0.8m Romania China Japan 8.2m Hungary USA France 4.2m Switzerland 1m Turkey 39m 12.4m 43m 0.9m Austria 0.6m 3.3m Greece Pakistan Spain Italy 0.5m 1.8m Taiwan 4.7m 3.9m 3.9m MEXICO India Hong Kong 5.1m 11.7m 1m Philippines 3m % joined a social network BRAZIL 70%+ 11.4m 60% -69% Australia 50%-59% 2.6m <49% Source: Universal McCann, 2009
- 4. CAN SOCIAL MEDIA DRIVE SUSTAINABLE TOURISM SUCCESS?
- 5. CAN SOCIAL MEDIA DRIVE SUSTAINABLE TOURISM SUCCESS?
- 7. SO, HOW DOES IT WORK?
- 8. The Crowds are Active! Laptops for £200 Free broadband HD Video camera for £200 Video on Mobile phones
- 9. And the Wisdom of the Crowds lives Here…
- 10. Leverage the CROWDS RESEARCH PRODUCT MARKETING PROFIT DEVELOPMENT FINANCING
- 11. RESEARCH Wisdom of the CROWDS
- 12. PRODUCT DEVELOPMENT Ask the CROWDS
- 13. FINANCING Activate the CROWDS
- 14. FINANCING
- 15. FINANCING Activate the CROWDS Internet Online marketplace Local Field Partner Developing World Lender (Microfinance Institution) Entrepreneur Video: http://www.pbs.org/frontline world/stories/uganda601/ug anda-601.html?c=3qt
- 16. MARKETING Message the CROWDS COMPANY
- 17. MARKETING Influence the CROWDS
- 18. PROFIT Please the CROWDS “The clear and away strongest predictor of a company’s growth rate is: “would you recommend this to a colleague or friend?” Fred Reichheld, Bain Fellow and Author, The Ultimate Question – Driving Good Profits & True Growth
- 19. Leverage the CROWDS Social Media Strategy Basics
- 20. Leverage the CROWDS Social Media as a Business Tool Research & Insight Product Development Sales & Marketing