10 Holiday Marketing Tips 2013

•Als PPTX, PDF herunterladen•

0 gefällt mir•645 views

Christmas is a big retail event for thousands of businesses throughout the UK - if you're one of them, be inspired with some practical, fun and effective ways to make the most of this Christmas season.

Marketing Business Bildung

Introductions
Name
Business
What do you hope to get out of this
event?

Who’s your most likely customer?
Female
Young children
Well educated
Married or with
partner
Employed
Values?
Yours?

1. Learn from last year
Top web searches last year?
What did competitors do?
Consider optimised blog posts:
“5 Reasons why Kindles will dominate holiday gifts”
“3 great Gadgets for a Boy’s Christmas Present”
“Christmas Gadget Gifts that will rock 2013”

Consider including: Christmas, Holiday gifts, boys gifts,
girls gifts, gift ideas for men, gift ideas for women,
Christmas gift ideas for 2013, gifts for her, gifts for him.

2. Festive photos
Show your products make great Christmas gifts

3. Be clear on processes
Do you sell online?
What is your last order date for guaranteed delivery?
Can I return an item?
Do I pay the postage to return an item?
When are you open over Christmas?
How do I find you?
3 days left!
Stock levels?

4. Delight your customers
Offer more than is expected
• Include a handwritten Christmas card
• Include an additional gift
• Offer free gift wrapping

• Free tips/advice
eg. Recipes, top industry tips

5. Use social media
People spend more time online at this time of year
• Invite discussion & ask questions
• Update your networks with festive photos
• Post gift ideas on your networks
• Use your own hashtag #MyCompanyChristmasGifts

6. Think outside the box
Christmas isn’t just for retailers
• Nursery – voucher for childcare sessions
• Restaurant – meal voucher for two
• Hairdresser – voucher for festive makeover
• Be the emergency gift
• Get creative

8. Create a Christmas gift guide
Split into categories:
For him/her (gender)
5-7 year olds (age)
Stocking fillers under £5 (price)
Gifts for geeks (interests)
Add to your website
and

9. Offer promotions
An email advent calendar – new offer each day
Free gift wrapping
Free postage
Discount off your next shop*
Cyber Monday 02/12/13

* Most popular & effective

10. Make the most of PR
Prepare stories now for the silly season:
Santa, snow, sparkle
Cute children
Corporate social responsibility
Review 2013
Black hole between Christmas & New Year

Twitter:
Facebook:
LinkedIn:
Blog:
Email:

@ThorntonLucy
PerfectBalanceMarketing
LucyThornton
PerfectBalanceMarketing.com
Lucy@PerfectBalanceMarketing.com

Weitere ähnliche Inhalte

Was ist angesagt?

Father's Day Ideas - 12 Practical Ways for Men to Impact Fatherless Kids

Ken Sapp

Youth Icebreakers: Pocket Scavenger Hunt

Ken Sapp

Valentines Ideas - Valentine’s Day True or False

Ken Sapp

What to get your best friend for her birthday?!

Dat Vo Truong

5 easy ways to use nostalgia in marketing

Mike Saccoia

Youth ideas 12 practical ways for men to impact fatherless kids

Ken Sapp

Valentines Ideas - Valentine’s Day Treasure Hunt

Ken Sapp

How to Spend on Gifts Without Ruining Your Festive Mood

Women On Wealth

Best diy christmas card ideas of 2018

architecturesideas

Fathers Day Activity - 12 Practical Ways for Men to Impact Fatherless Kids

Ken Sapp

Great gifts for boys

Kurt Cobbler

The benefits of the customized gifts

zaaptrading

Mothers Day Activities - Mother Child Trivia

Ken Sapp

Holiday Marketing Initiatives - The Naughty and Nice List

Sogolytics

Case Study - Mother Dairy Ice Creams Virtual Christmas Tree campaign

AliveNow - Digital & Creative Tech Agency

Valentines Ideas - Hearts in a Bottle

Ken Sapp

We all have relationship in our lives one way or the other especially on a personal level to begin with. How about in an online world more so in Email Marketing. Are they the same with those in our personal level? Obviously YES! There is hardly any difference at all between the two. It is just on different platform that's all. There is just one crucial element highlighted in the slides. Hopefully, you can find it! We are dealing with people or person both on the online and offline world. With technology online world is getting closer to offline world. We can feel the person we communicate in online world is very close. In Email Marketing we have the email subject and I have examples to help you especially newbies along. This will help you to attract a higher open rates. Consistency is another area which you should develop. Please don't take your Email list for granted, they are real persons and you should treat them so. Do some content sharing and ultimately you will gain trust with your list. Putting effort is the most challenging at the start. Once you get the momentum going it is going to be a lot easier. Give your best shot to succeed.

Relationship Building

Harold Ho

Valentines Ideas - Valentine’s Day “Who Am I?”

Ken Sapp

SMART Leaders Report

dfsaustin

Christmas is a time for giving. For some that may come in the form of a gesture of good will, for others it might be a thoughtful present. But here at Red C we thought we’d share a bit of inspiration with you instead...…Get ready for the NEW Christmas Email Mini Wow Book! A fabulous selection of festive emails we’ve collected that cut through the inbox clutter thanks to their head-turning subject lines, standout designs and enticing calls to action. Hopefully, like us, these emails will make you say WOW, give you some insight into what the competition is doing and even bring you a few extra ideas on how to take your own email marketing strategy forward. Enjoy

Inspirational email marketing; Red C's Christmas themed Email Marketing WOW Book

Red C

Was ist angesagt? (20)

Father's Day Ideas - 12 Practical Ways for Men to Impact Fatherless Kids

Youth Icebreakers: Pocket Scavenger Hunt

Valentines Ideas - Valentine’s Day True or False

What to get your best friend for her birthday?!

5 easy ways to use nostalgia in marketing

Youth ideas 12 practical ways for men to impact fatherless kids

Valentines Ideas - Valentine’s Day Treasure Hunt

How to Spend on Gifts Without Ruining Your Festive Mood

Best diy christmas card ideas of 2018

Fathers Day Activity - 12 Practical Ways for Men to Impact Fatherless Kids

Great gifts for boys

The benefits of the customized gifts

Mothers Day Activities - Mother Child Trivia

Holiday Marketing Initiatives - The Naughty and Nice List

Case Study - Mother Dairy Ice Creams Virtual Christmas Tree campaign

Valentines Ideas - Hearts in a Bottle

Relationship Building

Valentines Ideas - Valentine’s Day “Who Am I?”

SMART Leaders Report

Inspirational email marketing; Red C's Christmas themed Email Marketing WOW Book

Ähnlich wie 10 Holiday Marketing Tips 2013

The 2020 Guide to Seasonal Delight Despite the Distance, Customer Edition | S...

Sogolytics

Maximising the marketing opportunity of Christmas

Pure360

Even though holiday decorations have been gracing many stores since before Thanksgiving, it’s hard to believe that the holidays are upon us. If you’re like me, you’ve tuned out the sounds of Frosty the Snowman in a rush to complete Q4 projects and prepare for 2015. One thing that has especially been subjected to procrastination on my part, though, is making a plan for holiday gifts — an opportunity to thank clients and colleagues for their business and ongoing support.

Holiday Gift Guide 2014

ClearEdge Marketing

14 Important Email Holiday Designs

Salesforce Marketing Cloud

Present Bee!

Jeff Eiden

Holiday solutions guide 2014

Danielle Conte

Momosphere

Cecily Kellogg

Business Holiday Gift Giving Guide 2019

Solutions Marketing & Consulting

The average lifespan of an email is around 2 seconds whereas direct mail has an impressive lifespan of 17 days. To go a step further and leave a longer lasting impression on your recipient, why not include some sort of promotional item? This will really impress the recipient and show them that you care. Also, when it comes to following up, you have a specific item to reference as a conversation starter.

Ten promotional items to use in your next Direct Mail Campaign

Nigel Birch

Holiday marketing ideas that won't break the bank

Olend Mihali

Giftingdeal:Marriage Anniversary Gifts

kartikkumar127

Giftingdeal: Birthday Gifts for Girls

kartikkumar127

Guide to Gift Giving All Year Long

Fiverr

The positive feedback we’ve been getting from our series of Email Marketing WOW books has been nothing short of incredible, thank you so much to all those who spared the time to share their thoughts. Hopefully they’ve inspired you the same way they have us. What you’ve got to remember about emails is that there’s always a new one just about to pop into your inbox. In fact it’s said that around 2.8 million emails are sent every second! That’s why at Red C we never stop pouring over them. Eagerly waiting to discover a new email that cuts through the inbox clutter and dazzles even us email geeks. And what results have we got from our most recent efforts? Possibly our best compilation of emails yet...Get ready for The Email WOW Book 3... a new series of emails that will dazzle you with spellbinding copy, jaw dropping design or a mind-blowing idea. Enjoy!

Inspirational email marketing; Red C's Email Marketing WOW Book 3

Red C

The Art of Running Successful Promotions

Marc Horne

Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014. In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan. Discussion topics include: Developing a holiday-specific welcome program Segmentation and frequency considerations Optimizing emails for mobile conversions Revising templates with information about details such as shipping, return policy, and gift cards Designing emails to better enable mobile navigation and browsing Using content and personality to increase engagement Creating high-converting gift card programs Launching post-purchase programs How to integrate your holiday subscribers into your regular non-holiday communication stream

Holiday retail email marketing tips aima silverpop fabric.com silverpop

Silverpop

Digital/Ecommerce School: Quick Tips for Using Digital Marketing this Holiday to give an extra boost to your eCommerce Business. The holidays are here!. With just 4 days between Black Friday and Christmas and retailers should leverage every marketing opportunity. Its not to late... we will cover quick things you can implement this holiday season and still see the rewards... its never too late... Social media & email is one such opportunity. It can help extend brand reach, build awareness for promotional efforts, support overall sales activity, and do so at minimal expense to the merchant. Takeaways Be prepared to execute at least one of the strategies you get from from the class... we would love to hear feedback on the results.

Digitial school holiday hacks

BillMo

Social Media Training 2016

Noisy Little Monkey

Maximize Your Revenue Through Ecommerce & Ticketing - OFEA 2018

Saffire

Personalizing the eRetail experience

Maia Haag

Ähnlich wie 10 Holiday Marketing Tips 2013 (20)

The 2020 Guide to Seasonal Delight Despite the Distance, Customer Edition | S...

Maximising the marketing opportunity of Christmas

Holiday Gift Guide 2014

14 Important Email Holiday Designs

Present Bee!

Holiday solutions guide 2014

Momosphere

Business Holiday Gift Giving Guide 2019

Ten promotional items to use in your next Direct Mail Campaign

Holiday marketing ideas that won't break the bank

Giftingdeal:Marriage Anniversary Gifts

Giftingdeal: Birthday Gifts for Girls

Guide to Gift Giving All Year Long

Inspirational email marketing; Red C's Email Marketing WOW Book 3

The Art of Running Successful Promotions

Holiday retail email marketing tips aima silverpop fabric.com silverpop

Digitial school holiday hacks

Social Media Training 2016

Maximize Your Revenue Through Ecommerce & Ticketing - OFEA 2018

Personalizing the eRetail experience

Kürzlich hochgeladen

Call Girls In Majnu Ka Tilla (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

dollysharma2066

PR Wires is a leading press release distribution service that helps businesses get their news seen by the right audiences. They offer targeted distribution to journalists, bloggers, and online influencers, along with media monitoring and marketing tools to maximize reach and impact. Whether you're a local company or a global brand, PR Wires can help you tell your story and achieve your communication goals. Get in Touch Website — https://www.prwires.com/ Mobile — +91 9212306116 Whatsapp — https://call.whatsapp.com/voice/TpyiT7anImIcb2z1jgzstc Skype — shalabh.mishra Telegram — shalabhmishra Email — shalabh.web@gmail.com

Press Release Distribution Evolving with Digital Trends.pdf

PR Wires

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

Best 5 Graphics Designing Course In Chandigarh

hamitthakurdma01

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service

Delhi Call girls

In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

elizabethella096

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Autus Digital

BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Transports Advertising

Elevating Your Digital Presence by Evitha.pdf

evithatojoparel

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Situation Analysis | Management Company.

DanielaQuiroz63

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Piyush Kumar

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...

PsychicRuben LoveSpells

How consumers use technology and the impacts on their lives

Mathuraa

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cara Menggugurkan Kandungan 087776558899

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

Kürzlich hochgeladen (20)

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

Press Release Distribution Evolving with Digital Trends.pdf

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Best 5 Graphics Designing Course In Chandigarh

BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Elevating Your Digital Presence by Evitha.pdf

Major SEO Trends in 2024 - Banyanbrain Digital

Situation Analysis | Management Company.

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...

How consumers use technology and the impacts on their lives

Labour Day Celebrating Workers and Their Contributions.pptx

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Unlocking the Mystery of the Voynich Manuscript

Cash payment girl 9257726604 Hand ✋ to Hand over girl

10 Holiday Marketing Tips 2013

1. 10 Holiday Marketing Tips

2. Introductions Name Business What do you hope to get out of this event?

3. Christmas comes but once a year

4. Who’s your most likely customer? Female Young children Well educated Married or with partner Employed Values? Yours?

5. 1. Learn from last year Top web searches last year? What did competitors do? Consider optimised blog posts: “5 Reasons why Kindles will dominate holiday gifts” “3 great Gadgets for a Boy’s Christmas Present” “Christmas Gadget Gifts that will rock 2013” Consider including: Christmas, Holiday gifts, boys gifts, girls gifts, gift ideas for men, gift ideas for women, Christmas gift ideas for 2013, gifts for her, gifts for him.

6. 2. Festive photos Show your products make great Christmas gifts

7. 3. Be clear on processes Do you sell online? What is your last order date for guaranteed delivery? Can I return an item? Do I pay the postage to return an item? When are you open over Christmas? How do I find you? 3 days left! Stock levels?

8. 4. Delight your customers Offer more than is expected • Include a handwritten Christmas card • Include an additional gift • Offer free gift wrapping • Free tips/advice eg. Recipes, top industry tips

9. 5. Use social media People spend more time online at this time of year • Invite discussion & ask questions • Update your networks with festive photos • Post gift ideas on your networks • Use your own hashtag #MyCompanyChristmasGifts

10. 6. Think outside the box Christmas isn’t just for retailers • Nursery – voucher for childcare sessions • Restaurant – meal voucher for two • Hairdresser – voucher for festive makeover • Be the emergency gift • Get creative

11. 7. Update website homepage

12. 8. Create a Christmas gift guide Split into categories: For him/her (gender) 5-7 year olds (age) Stocking fillers under £5 (price) Gifts for geeks (interests) Add to your website and

13. 9. Offer promotions An email advent calendar – new offer each day Free gift wrapping Free postage Discount off your next shop* Cyber Monday 02/12/13 * Most popular & effective

14. 10. Make the most of PR Prepare stories now for the silly season: Santa, snow, sparkle Cute children Corporate social responsibility Review 2013 Black hole between Christmas & New Year

15. And finally…

16. Twitter: Facebook: LinkedIn: Blog: Email: @ThorntonLucy PerfectBalanceMarketing LucyThornton PerfectBalanceMarketing.com Lucy@PerfectBalanceMarketing.com

Hinweis der Redaktion

Target audience: tired city workers, families & couples1/3 customers in London, 2/3 across UKDelivers 100k boxes a monthBenefits: inspiration & convenienceSeasonal recipes and ideas

10 Holiday Marketing Tips 2013

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie 10 Holiday Marketing Tips 2013

Ähnlich wie 10 Holiday Marketing Tips 2013 (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

10 Holiday Marketing Tips 2013

Hinweis der Redaktion