The latest trends facing the CPA Profession and training, development & learning for CPAs and finance teams. The Business Learning Institute presents a competency and curriculum approach that helps accelerate the career progression of CPAs in firms, corporations and other organizations. The research was based on the AICPA CPA Horizons 2025 Project where thousands of CPAs identified the skills they would need in the future.

1. Strategic Inflection Points, Einstein, and Learning in the CPA
Profession
Tom Hood, CPA, CITP, CGMA
CEO
MACPA
Business Learning Institute

2. Download
today’s
slides
at
…
www.SlideShare.net/thoodcpa

4. The End of Business?

5. Survival
is
not
mandatory
Source:
Brian
Solis
author
of
The
End
of
Business
as
Usual

6. Are we at a Strategic Inflection Point?
“The point in the life of a
business [or an
industry] when its
fundamentals are about to
change. The change can
mean an opportunity to rise
to new heights. But it may
just as likely signal the
beginning of the end.”
- Andy Grove – Former CEO of Intel
Corporation

7. Are we at a Strategic Inflection Point?
“Strategic inflection points can be caused by
technological change but they are more than
technological change. They can be caused by
competitors but they are more than just competition.
They are full-scale changes in the way business is
conducted, so that simply adopting a new technology
or fighting competition as you used to is no longer
sufficient. They build up force so insidiously that you
may have a hard time even putting your finger on
what has changed, yet you know something has.”

8. Are we at a Strategic Inflection Point?
“[It’s that time] when something is changing in
a big way, when something is different, yet
when you are so busy trying to survive that the
signals of change only become clear in
retrospect.”

9. What CPAs think about the future
30 Future Forums
1,000 CPAs
Identified these top trends
http://www.bizlearning.net/live/i2afutureforums

10. MANAGING
THE
SEA
CHANGE
• Change
• Complexity
• Compliance
• Convergence
• Compe==on

12. Sinek’s Golden Circle
Conven=onal
Remarkable

13. Training as a Competitive Edge
In a world of unrelenting change, about the
only sustainable advantage is learning.
Competitors can copy your products,
duplicate your technology, and replicate your
processes, but as long as your organization is
learning faster than theirs, you will always
remain ahead.”
David Garvin – Harvard Professor

14. Do you hear me Mcfly?

16. Because our members told us! 2x!
www.bizlearning.net

18. Superior Talent Generates
Results!
& Superior Learning Strategy
Generates Superior Talent
ü 26% higher revenue per employee
ü 40% lower turnover among high
performers and 17% overall
ü 29% higher level of engagement
ü 36% higher readiness in leadership
and management
ROP = Return on People

19. Benefits to
organizations
Training and
development is the
most highly valued
employee benefit. The
number choosing
training and PWC Report - Managing tomorrow's
development as their people: Millennials at work: Perspectives
from a new generation
first choice of benefit is
three times higher than
those who chose cash
bonuses.

20. Why executives should care about
Employee Engagement
Gallup studies proved that corporations with higher
engagement levels generated:
• 27% higher profits
• 50% higher sales
• 50% higher customer loyalty
• 38% above average productivity
“Employee Engagement is an outcome-based concept.
It is the term which is used to describe the degree to which
employees can be ascribed as aligned and committed to their
organization such that they are at the most productive.”
-The International School of Human Capital Management

21. ROI = ROP
ROP = ROA x ROC x ROL

25. Customized to meet your
firm Competencies and
aligned with your strategy
www.macpa.org

26. • The organizations that will
become the household
names of this century will be
renowned for sustained,
large-scale, efficient
innovation.
• The key to that capability is
neither company loyalty nor
free-agent autonomy but,
rather, a strong collaborative
community.
• HBR, July-August 2011
The collaboration curve
replaces the experience curve

27. Nowadays, no company is too big to fail or too
small to succeed.
Simply knowing your customer is one
thing. But, understanding how they
make decisions and participating in that
process influences behavior while
building meaningful relationships.
Regardless of technology, the future of
business isn’t created, it’s co-created.
To succeed, it takes a culture of
customer-centricity and the ability to
recognize new opportunities and adapt
based on what they present.
– Brian Solis

28. Every challenge is a frustrated opportunity
"Average organizations
put their best people on
problems," McGrath
said. "Exceptional
organizations put their
best people on
opportunities."

30. Tom
Hood,
CPA.CITP
CEO
Maryland
AssociaAon
of
CPAs
Business
Learning
InsAtute
(443)
632-­‐2301
E-­‐mail
tom@macpa.org
Web
hSp://www.macpa.org
Blog
hSp://www.cpasuccess.com
hSp://www,bizlearningblog.com

31.
www.cpasuccess.com
www.bizlearningblog.com
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me
on:
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ü
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