Cloud computing is one of the biggest buzzwords in the CMs industry today. Designed to leverage the shared resources of the Internet, and reduce costs for your infrastructure. One possible benefit is the simplicity that companies no longer needing to understand the underlying technology and infrastructure. Ultimately, this provides dynamic scalable, virtualized resources that can be managed with Web based tools. Is it right for your organization? What do all the acronyms mean? In this session we will take a look at the cloud and why it's important for your WCMS.

1. The Future is in Sharing…..
Is the cloud important?
Thom Robbins, Chief Evangelist, Kentico CMS

2. What we will cover
• What is the cloud?
• Term overload
• Why it’s important

3. What does the cloud mean for your CMS?
A definition:
Moving an application to the
cloud simply means running
the app “somewhere” on the
internet other than your own
servers.
An industry perspective..
As content consumption patterns shift from traditional web pages to a more
multi-channel content ecosystem (mobile, website, tablets, widgets, game
consoles, kiosks, etc), the demand for highly scalable and near real-time CMS
will be needed. The movement to a real-time web will exponential increase
resource requirements of CMS solutions as they try to manage more content in
a shorter time frame.
Source: www.cmsoutlook.com

4. Where are we?
40’s 70’s 80’s Now
•Mobility explosion
•Collaboration
•User context computing
•Growth of web platform
•Cost management issues

5. Are gadgets important?
As wireless technology gets
better and cheaper, more
and more different kinds of
objects will connect directly
to the cloud.

6. Why Cloud Computing
Independent research firm Forrester Research expects the global cloud computing market to reach
$241 billion in 2020 compared to $40.7 in 2010
Contrary to last “big innovations” common in technology, cloud computing isn’t from
some young genius from Silicon valley. Cloud computing is the logical result of over 30
years in computation. In many ways it’s vintage - time sharing taken to the maximum.
•Just 6% of currently installed servers capacity is used
•30% aren’t used but weren’t unplugged from the network.
Was Amazon a pioneer?
they have a critical mass in Christmas, but during the rest of the year, they
have the infrastructure available and developed a lot of technology to support
their business.

7. Buzz words are everywhere!
Terms related to Cloud What’s important to know
Computing
Saas
Iaas
Paas
Widget
mash up
Virtualization
SOA
REST
Grid computing
Elastic storage
Collaboration
What terms have you heard?

8. A few players in the space

9. A few quick examples
New York times: to create 11.000 pdfs, they needed to subcontract cloud services
Schumacher Group (emergency rooms for hospitals): almost affected by Katrina
hurricane, they was growing quickly but was having problems to create regional offices
to support it. Running some systems remotely was the answer.
Starbucks: using Salesforce CRM to create the new idea Mystarbucks.com website as a
online community.
US Olympic Committee: using AT&T service to handle a busy traffic during the games
SOGETI: The consultancy company owned by Cap Gemini contracted cloud services
from IBM Blue Cloud to a whole-company brainstorming program.
More examples:
http://www.forbes.com/sites/joemckendrick/2012/02/22/6-shining-
examples-of-cloud-computing-in-action/

10. The case for the cloud..
Customer Supplier
Hardware consolidation: Best use of money invested in hardware
Costs: employees, nature, energy, etc… Smaller, TCO reduction.
Global Model: Data centres are distributed around the world, using better conditions:
employees, nature, energy, etc…
Geographical Distribution: Better services for disperse companies and easier mobility.
Flexibility:
new needs can be solved quickly.
Elasticity:
temporary needs can be solved and you can “return”
the infrastructure after the pick.
New business: Synergies:
Smaller investment Hardware investment can be spread
Time-to-market: Economy of scales:
Faster Implementation Hardware investment can be spread

11. Cloud CONTRAS
Customer Supplier
Putative Risk: Legal, regulatory and business. Can our data be “elsewhere”?
Pricing: How it is being charged. Migrate from boxes to services is a lesson to learn.
Performance: Data bases can be less quick
Challenge: management of resources, over many locations and with various tenants.
Lack of cost advantage:
Not achieving ROI before turn people sceptical
Strategy:
Large databases; critical data; old systems; systems Safety:
that require specific hardware Concerns over privacy
Latency:
Migration:
…
Current enterprise apps can't be easily migrated Lack of Service levels agreements:
Management: Cloud providers still are not taking full
Difficulty of managing cloud applications. accountability for their platforms

12. What is a Content Management System (CMS)?
CMS is Your Website Expectations
Overloaded terms?
• CMS • First contact with
• WCM customers
• Content is cost
• DM Management • Gateway to changing
web experiences
• ??
IT
• Multithreaded, highly
scalable Web Farms
• development platform
• Immediate scale
up/out Content Editor
• Guaranteed storage
and retrieval
• Files, Files .. • Productivity!
everywhere • Freedom from IT
• Website Management
• Creative control

13. Why move CMS to the cloud?
It’s a business choice….
Agility
•The cloud model keeps your business more agile over the lifetime of your CMS
•Creating self service points reduces friction (IT no longer needs to specify, receive, install and configure each
instance)
•Automatic load leveling
•Quicker iteration cycles
Focus
•Deploying your CMS to the cloud let you focus on higher value activities
•Like having top tier developers who can differentiate applications
Cost
•Reducing cost through economies of scale (Not a people discussion)
•Cloud service providers offer focused expertise, standardized components, best practices and massive scalability at a
lower cost than a company can achieve
•Pay for what you use (no need to over-provision and sink capital into compute capacity)

14. Scenario – Pure Cloud
Site visitors
What is it?
• Complete application in the
cloud
Advantages
• Quickest for new CMS
• Consistent platform
• Infrastructure reduction
(not people!)
Content Editors
Disadvantages
• Existing CMS migration
• It’s scary!

15. Scenario - Expansion
What is it?
• Leveraging cloud for Front
end/Back end services
Content Editors
Advantages
Site visitors • Maintain asset security
Corporate Firewall • Leverage existing assets
Disadvantages
• Infrastructure change

16. Scenario – On-Demand Marketing
Site visitors
What is it?
• Leveraging cloud for short
duration activities
Advantages
• Reduce on-site IT resources
(not people!)
• Brand expansion
Corporate Firewall
Disadvantages
Content Editors Content Editors • Provisioning required

17. Q&A

18. Thank you!
E-mail: thomasr@kentico.com
Twitter: trobbins
Blog: http://devnet.kentico.com/Blogs/thomas-robbins.aspx