If you have a website and depend on getting organic or free search traffic to your site, you need to care about SEO. By knowing the elements that go into SEO and carefully writing your content, you can get a lot more traffic to your site. This slide deck is short and will provide a high level introduction to the elements of SEO.

2. Stands for “Search Engine Optimization”
 Process of improving “visibility” of a web site to search engines in
order to help search ranking
 Attracts more visitors to your website

3. Site Architecture
LinkingContent

4. Site Architecture
LinkingContent
Site
Architecture
The foundation of
SEO - Search
Engines rely on
links to crawl the
web and organize
its content, the
architecture of
our site is critical
to SEO
optimization.

5. Site Architecture
LinkingContent
Content
Content is King!
Having quality
custom content
on our website is
more important
than ever.
Creating content
tailored to our
market needs
can address our
customers'
expectations and
set us apart from
the crowd.
Keyword
research and on
page optimization
is critical to our
success.

6. Site Architecture
LinkingContent
Internal &
External Linking
Internal linking is
defined as linking to
resources that are
inside our website.
External linking is
defined as obtaining
inbound links
originating from
outside our website.
External links build
link popularity
which helps our
pages rank.

7. URL: http://www.ckautogroup.com/08x3.htm
What are some S.E.O. improvements can we make to this
page?

8. URL: http://www.ckautogroup.com/08x3.htm
Consider keywords associated with your target audience
and use those terms in the site architecture:
Instead of: .. /08x3.htm
Consider: ../bmw/2008-x3-sport-package-navigation.htm

9. URL: http://www.ckautogroup.com/08x3.htm
Consider content and keywords on the page. Again, make
sure they are relevant to your target audience.
Use tools like Google Keyword tool to tell you how
keywords rank.
Use Firefox plugins like SEO Quake to count all your
keywords to analyze how search engines “see” your pages

10. URL: http://www.ckautogroup.com/08x3.htm
Currently this portal removes sold inventory pages when a
car is sold.
Why not create a site map with all previously sold
vehicles so Google can aggregate these results toward
your overall search rank?
Why not link to your partners that are in the same
business?

11. Focus on Architecture, Content, & Linking when planning your site
and optimizing for S.E.O.
 Use free tools to help analyze your site and see where
improvements can be made
 Don’t remove pages. Instead, make sure Google can find all your relevant
pages through the use of linking modules.
 You are competing with every other portal out there for search rank, make
sure you understand how ranking is achieved and how to influence it!