A presentation I did at the Webforum conference in Oslo, March 2014. Book me here: http://thomasmoen.com/foredrag

1. things you need to know about
Facebook marketing in 2014.
#FANBOOSTER

2. Follow me on twitter, add me on LinkedIn and G+
@thomasmoen
#FANBOOSTER

3. ‘fanbuːstə/
Fanbooster is a digital marketing platform,
focusing on Facebook.
#FANBOOSTER

4. #1: Facebook is not going anywhere
#FANBOOSTER

5. #FANBOOSTER

6. 0
20
40
60
80
Facebook LinkedIn Pinterest Twitter Instagram
1718
2122
71
13
1615
20
67
2012 2013
Kilde: PEW Research Center
Hvor mange prosent av online befolkningen?
#FANBOOSTER

7. 0
17,5
35
52,5
70
Facebook Instagram Twitter Pinterest LinkedIn
52
45
32
22
14
34
30
2120
22
13
23
46
57
63
Daglig Ukentlig Sjeldent
Frekvens bruk av sosiale medier
#FANBOOSTERKilde: PEW Research Center

8. 2.8M
aktive brukere
70% av alle med nett i Norge
1.7M
daglig via mobil
51% av alle med mobil i Norge
#FANBOOSTER
Facebook i Norge akkurat nå

9. #FANBOOSTER
Timer brukt på media via mobil i måned
Source: Calculated based on April 2013 comScore data
13:03
6:26
5:58
2:30
3:33
Yahoo! Microsoft Twitter Instagram Google Facebook
1:36

10. #FANBOOSTER
19. februar 2014
Facebook kjøper What’sApp
16B$
9. april 2013
Facebook kjøper Instagram
1B$
Facebook kjøper innovasjon

11. #1: Facebook is not going anywhere
#FANBOOSTER

12. #2: But it’s no longer free (if it ever was)
#FANBOOSTER

13. #FANBOOSTER
Første skudd var gratis.

14. #FANBOOSTER
Show me the money!

15. #FANBOOSTER
Reklame har alltid kostet penger.

16. #FANBOOSTER

17. #FANBOOSTER

18. #FANBOOSTERKilde: Mediebyråforeningen
-15
-7,5
0
7,5
15
22,5
30
Internett
Direktereklame
Andre medier
TV
Utendørs/plakat
Kino
Radio
Ukepresse/magasiner
Dagspresse
Fagpresse
Internett: 27.8% økning!
Reklame investeringer

19. #FANBOOSTER
«Vi tror Facebook runder
én milliard kroner i
annonseomsetning i Norge i år,
og at majoriteten
kommer fra mobil.»
Espen Grimmert, iProspect

20. #FANBOOSTER
Målrettet og kostnadseffektivt.

21. #FANBOOSTER
Men det invisteres ikke bare i «spending» men mennesker også
Investeres ikke bare i reklame,
men i arbeidskraft.

22. #FANBOOSTER
Men det invisteres ikke bare i «spending» men mennesker også
Det har tatt tid for de store å snu seg,
men nå er mange endelig på plass.

23. #2: But it’s no longer free (if it ever was)
#FANBOOSTER

24. #3: It’s about going all in
#FANBOOSTER

25. Mye tid og penger kastes bort pga
gamle tankesett og halve løsninger.
#FANBOOSTER

26. #FANBOOSTER
Sett av tid, mennesker og penger.
Ta dette på alvor, kun da det
skaper resultater.

27. #FANBOOSTER

28. #3: It’s about going all in
#FANBOOSTER

29. #4: It’s about content and community
#FANBOOSTER

30. #FANBOOSTER

31. #FANBOOSTER

32. En presentasjon fra DIST laget av Thomas Moenhttp://tcmn.blogg.no
#FANBOOSTER

33. CONTENT MARKETING
Advertising that doesn't feel like advertising.
#FANBOOSTER

34. CONTENT MARKETING
Content from a brand that gives value without
interrupting or asking for something in return.
#FANBOOSTER

35. CONTENT MARKETING
But it should also create some kind of value for you as a brand.
#FANBOOSTER

36. http://www.flickr.com/photos/xkristinax/7774650990/
#FANBOOSTER

37. #FANBOOSTER

38. http://www.flickr.com/photos/xkristinax/7774650990/
#FANBOOSTER #FANBOOSTER

39. #FANBOOSTER

40. #FANBOOSTER

41. #FANBOOSTER

44. #FANBOOSTER

45. #FANBOOSTER

46. #FANBOOSTER
#4: It’s about content and community

47. #5: It’s about targeting your
audience
#FANBOOSTER

48. #FANBOOSTER
På Facebook er det lett å være målrettet!

49. #FANBOOSTER
Bygg dine custom audience

50. #FANBOOSTER
Lookalikes

51. #FANBOOSTER

52. Betaler kun når de du vil ser det.
#FANBOOSTER

53. #6: It’s about testing and listening
#FANBOOSTER

54. #FANBOOSTER
Test alt som kan testes

55. #FANBOOSTER
Data forteller sannheten,
ikke din synsing.

56. #FANBOOSTER

57. #FANBOOSTER

58. #FANBOOSTER
50% klikk40% klikk

59. #FANBOOSTER

60. #6: It’s about testing and listening
#FANBOOSTER

61. #7: It’s about measuring
#FANBOOSTER

62. #8: It’s about planning ahead
#FANBOOSTER

63. When should we post?

64. 06:30 08:00 09:30 11:00 12:30 14:00 15:30 17:00 18:30 20:00 21:30 23:00
Green: engagement Blue: brand posts

65. When brands post When they should post
6 am 5 pm 11 pm

66. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
What days are brands posting?

67. Monday Tuesday Wednesday Thursdag Friday Saturday Sunday
What days get the most response?

68. When brands post When they should post
Monday - Friday Weekend

69. weekends
17 pm and 11 pm

70. We post when we are at the office,
and that’s when you get
the least response.
Ever heard about scheduling Facebook posts?

71. #FANBOOSTER

72. #8: It’s about planning ahead
#FANBOOSTER

73. #9: It’s about (simplifying) your data
#FANBOOSTER

74. #1: Facebook is not going anywhere
#2: But it’s no longer free (if it ever was)
#3: It’s about going all in
#4: It’s about content and community
#5: It’s about targeting your audience
#6: It’s about testing and listening
#7: It’s about measuring
#8: It’s about thinking ahead
#9: It’s about (gathering) data
#FANBOOSTER

75. #10: Be a priest, not a salesman
#FANBOOSTER

76. #FANBOOSTER

77. ]tvÖâxÄ|Çx ^xÇÇxwç #FANBOOSTER

78. 7FH #FANBOOSTER

79. 7EDD?CCC #FANBOOSTER

80. ECC7
#FANBOOSTER

81. bäxÜ DFC CCC áÉÄw
#FANBOOSTER

82. EI CCC CCC 7 #FANBOOSTER

83. #FANBOOSTER

84. If you don’t have anything to say,
shut up - and create something
worth talking about!
!
- Petter Gulli, DDB
#FANBOOSTER

85. blog.fanbooster.com
#FANBOOSTER