1. THOMAS J. FOX
Community Outreach Director
Cambridge Credit Counseling Corp.
PUTTING YOUR BEST FACE
FORWARD WITH SOCIAL MEDIA
2. Social Media 101
Social Media “By the Making Social Media Work
Numbers” for Your Organization
Manage Expectations Telling Your Story
Get an Idea of What Works Engagement
3. 800 Million
users
15 hours,
33 minutes
monthly time on site
30 Billion
monthly shared
content
77%
interact with Brands
4. 490 Million
unique visitors
92 Billion
monthly page views
11. How will you use Social Media?
Educate the public
Build strategic relationships
Network with industry professionals
Empower consumers
Increase website traffic
Build your brand
24. Brand Storytelling…
Self • What do you stand for?
• What is your purpose?
Analysis • What are your core values?
• Talk ‘to’ your community – not ‘at’.
Positioning • Develop a dialog.
• Build on common interests.
• Discuss your values.
Educate • How have you helped others?
• How can you help your community?
25. Build Your Approach
Social media is a journey, not a destination
Trust is cultivated through sharing
Core values can’t be faked
Know why you matter
Make it matter to others – Tell Your Story
31. Engagement Strategies
Personalize your brand Share a variety of content
Respond to questions and Encourage user-generated
comments content
Prompt a response Recognize fans
Be brief Be consistent
35. Thank You
THOMAS J. FOX
Community Outreach Director
Cambridge Credit Counseling Corp.
Phone: 413-241-2362
Email: tfox@cambridgecredit.org
Twitter: @ThomasJFox