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Mobile Marketing Overview
1. Week #12
April 16, 2014
UticaCollege
PRL 408: Social Media
ThomasArmitage
2. Overview
Most popular activities
Multi-screen
Mobile site vs app
App based marketing
SMS
Local search
Mobile gaming
Mobile commerce
Location based services
Platforms
3. “How Location-Based ServicesAre
TransformingThe Mobile Industry” -
http://read.bi/1lYjEct
10. (The New Multi-ScreenWorld Study, 2013)
From smartphones and tablets to
laptops and television, 90% of all media
interactions today are screen-
based…there are two distinct ways
people move among screens to get stuff
done: simultaneously and sequentially.
17. “If you want to help the
cause, you can text "Haiti"
to 90999 to send a $10
donation to the Red Cross”
(Van Grove, 2010)
18.
19.
20.
21.
22.
23.
24. 40% of shoppers
consult 3 or more
channels before
making a purchase
52% of Americans
use their devices
while browsing in-
store
(Warden, 2013)
25. Location-enabled mobile ads
Location-based features/app
Local search
In a Google survey, 76% of the respondents
said they would like businesses' location or
operating hours, and 61% said they would like
to be able to "Click to Call" the business.
(How location based services, 2013)
29. (Marrs, 2013)
Be clear and concise
Optimize for local
Consider your audience
Experiment with different strategies
Benchmark your results
30. Background on Brand
TargetAudience
Goals and Objectives
Platforms Chosen (between 4-5)
Tactics/Execution and Spend
Other Items and Ideas
Evaluation and Measurement
Works Cited
31. $20,000 budget, one year campaign.
Local business wanting to take advantage of
social media.
Minimum of 5 references (though most of the
work will be critical thinking as you apply your
learnings and knowledge from class).
Always include an intro and conclusion.
8-10 pages in length, Calibri font, double spaced.
This does not include your cover page and
reference sheet.
Make it an enjoyable read.This isn’t a research
paper. It’s a deliverable to your supervisor.
33. Customer Service, Leveraging Reviews
DiscussTwitter activity with brands
To do:
Blog comments
Read articles from #UticaCollegeSM and comment
Google+ andYelp presenters should be ready to
present
34. Bosomworth, D. (2014, March 24). Mobile marketing statistics 2014. SmartInsights. Retrieved on
April 12, 2014 from http://www.smartinsights.com/mobile-marketing/mobile-marketing-
analytics/mobile-marketing-statistics/
How location-based services are transforming the mobile industry. (2013, May 22). Business
Insider. Retrieved on April 12, 2014 from http://www.businessinsider.com/location-data-is-
transforming-mobile-2013-4#ixzz2yiJ8xp1r
Infographic: 2013 mobile growth statistics. (2013, October 1). DigitalBuzzBlog. Retrieved on April
12, 2014 from http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/
Marrs, M. (2013, August 19). What is mobile marketing and why does it matter? WordStream.
Retrieved on April 12, 2014 from http://www.wordstream.com/blog/ws/2013/08/19/what-is-
mobile-marketing#
McGee, M. (2013, March 28). Email is top activity on smartphones, ahead of web browsing and
Facebook. MarketingLand. Retrieved on April 12, 2014 from
http://marketingland.com/smartphone-activities-study-email-web-facebook-37954
Moscaritolo, A. (2013, May 3).The 10 most popular iPhone apps of all time. PCMag. Retrieved on
April 12, 2014 from http://www.pcmag.com/slideshow/story/311100/the-10-most-popular-iphone-
apps-of-all-time/10
The New Multi-Screen World Study. (2013). Google. Retrieved on April 12, 2014 from
http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
Van Grove, J. (2010, January 13). Red Cross raises $5,000,000+ for Haiti through text message
campaign. Mashable. Retrieved on April 12, 2014 from http://mashable.com/2010/01/13/haiti-red-
cross-donations
Warden, C. (2013). 7 mobile marketing stats that will blow your mind. Convince and Convert.
Retrieved on April 12, 2014 from http://www.convinceandconvert.com/mobile/7-mobile-
marketing-stats-that-will-blow-your-mind/