2. Asiaʼs 4 th Largest Nation*!
North
America Other
21% 24%
Europe
28% Asia
Hong Kong
Pacific
27%
Global!
Facebook!
Rank! Millions, May 2012 !
Global Facebook Population!
3! India ! 45.8
4! Indonesia! 42.2 !
8! Philippines! 27.2 !
16! Thailand! 14.0!
17! Malaysia! 12.1 !
18! Taiwan! 11.9 !
19! Australia! 10.9 !
*
!
With 216 million users,
26! Japan! 8.6 ! Singapore
only China, India and
28! South Korea! 7.0!
Indonesia have a larger
34! Pakistan! 6.4 !
population in Asia than
40! Vietnam!
Facebook!
41! Hong Kong!
52! Singapore! Below !
55! Bangladesh! 5 Million!
70! Nepal!
75! Sri Lanka!
Data: Facebook,Social@Ogilvy, World !
Bank, SocialBakers; Flag: Soft Icons!
3. More than 1 out of 4 Facebook users are from Asia!
Portion of online population on Facebook!
130%! Indonesia*!
81%! Philippines! More than
77%! Thailand! 50%!
76%! Hong Kong!
73%! Taiwan!
73%! Singapore!
71%! Brunei!
68%! Malaysia !
Hong Kong
60%! New Zealand!
56%! Australia!
38%! India! More than !
Portion of total national ! 22%! Pakistan ! 20%!
population on Facebook! 17%! South Korea!
13%! Vietnam! Less than!
9%! Japan ! 20%!
Singapore
0.10%!China !
40%! *Indonesia shows more than 100%!
because Facebook data is more!
recent than Internet population data!
Data: May 2012, Facebook,
25%!
Social@Ogilvy, World Bank,
Socialbakers!
0%!
Hong Kong!
New Zealand!
Singapore!
Taiwan!
United States!
Australia!
Malaysia!
Philippines!
Vietnam!
Pakistan!
Thailand!
India!
Indonesia!